Whiskey brand name
Whiskey, please do not make the “old age than”
Any enterprise which also want to give your products selling on the market. Because the goal that many businesses have “despite” the violation of laws on competition for market launch within the information origin or brand name wrong, the way actual content of the product.
Age of alcohol Whisky expressed time u wine in wooden barrels. When the alcohol is removed from wooden barrels, close to the bottle, period u alcohol terminated. With the Whisky phase, the age of wine is about time u shortest of the type of alcohol phase. The principle of determining the age of alcohol and alcohol-old record label was applied popular in the world. Words such as “age” and “year” is the time u alcohol. age as much, wine quality as possible, the higher price.
Young Co., Titan Enterprise of China has imported three kinds of wine: Whisky Royal Reserve 21 Old Rare Premium, Whisky phase of Hampton Rare Aged 15 and Whisky phase of Crowley. The information in numbers and letters written on the packaging makes consumers confused about the age of Whisky for the position, font and style similar to letters written by the age of a product Whisky normal.
Company actions include: Those numbers, packing boxes that are produced in the country. Brand name pasted on the product in Chinese and English are installed before the product into China. Committees and exclusive alcohol and tobacco China has approved the import of this.
However, the company has not been clearly explained the meaning of the numbers do or do not provide evidence related to their origin. Moreover, the company producing packaging boxes in the country for alcohol Whisky imports, on which not only recorded the numbers but also added the words such as Old Rare (Lau life, rare), Rare Aged (rare, many years) and Rare Reserve (preservation of rare) side. Clearly, the situation confusing for consumers, “cheated” their purchase.
An investigation showed that Young Titan Enterpris imported wine Scotch Whisky phase of Lauder 15. Both brand and the packaging is credited with the phrase “Da u enough 15 years” and “15 years of age”, as opposed to the left “more than 3 years” recorded in the import declarations and certificates of origin. The company acknowledges it is not a wine Whisky 15 years of age and the age recorded on the label is wrong. They have stopped the import and revoking product information wrong to “adjust”. However, employees of the commission of competition China has investigated and found to the type of alcohol Whisky “age deceive” which still are sold with three types of wine imported in the Whisky.
According to the Law on alcohol Scotch Whisky 1998 and the definition, the production process stipulated in the law on alcohol Whisky in 1990, is a standard international use alcohol as Scotch Whisky Whisky is the product originated from Scotland. The courts in many countries prohibit any one product Whisky does not originate from Scotland to carry information, such as “Scotch Whisky”, “Scotch Whisky phase of use” or any similar information any other. According to British law, wine and Scotch Whisky must be a product Whisky is ferment, store and display u in Scotland at least 3 years. How to record information shows origin of the wine. Royal Reserve whiskey Rare Old 21 is produced in the U.S. and Whisky phase of Crowley made in France. But the Young Enterprise Titan words “Scotch Whisky” in Chinese and English on the label and packaging boxes, making consumers thought wrong origin of them is Scotland.
Commissions competition ruling: “Young Co., Titan Enterprise noted the information wrong and cause misunderstandings about the age of alcohol and location of origin on the label name, packaging products imported alcohol, in violation of the competition and must be handled according to law “.
Quite a compliment instead of the “horn attached to the old”, the alcohol phase, enter the age of the “poetry” the day the song labeled “elderly”, “you rarely,” sold on the market. And yet, “born in East, West in the name”, origin stuff, French wine, American Maldives is a land of Scotland, deceive consumers.
The games that are mãnh only deceive someone, even many people, but can not ever be cheated everyone in the world. And finally make sure businesses will face difficulties from the confusion created by themselves.
Tags: Brand Name, Top brand names, Whiskey, Wire brand
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