Watch product of Switzerland standing on the market

Hundreds of years, the brand name of Switzerland has become a symbol of quality worldwide. However, starting from 1970, with the birth of industry of Japan, USA, Germany … Switzerland a victim dội data.

Even the famous brands such as Rolex, Omega, Longhi also to describe it, the reduction of consumption. According to statistics, in 1985, the world produced about 440 million, the Japanese production of 170 million accounting for 39% of total world production, ranking first in the world. Hong Kong is 95 million units, accounting for 22% of total world output. That year, the manufacturing of Switzerland’s only remaining 286, the number of workers decreased from 10 thousand to 8 thousand only.

In the trademarks of Thach and his power as a Sieko, Casio … tend to dominate global reputation “of the Kingdom of Switzerland starting ramp dropped. Industrial clocks long time pillars of the economy in Switzerland, only after the industrial gas and chemical - output value every year nearly 3.1 billion USD. This change makes sector watches Switzerland to the hundred thousands of ways to cope, trying to teach and hope the new factors. And magic to the birth of Swatch, one of the trademarks of Switzerland’s most famous today.

From the newly established, Swatch has attractive attention in the world with new structure and style of powerful marketing, quickly take the love of large customers around the world. Within 18 years, Swatch sold the market on 300 million units and Swatch watches have become a new phenomenon, the success is never seen in the industry of production.

Swatch is the manufacturers of the largest in Switzerland, located in the corporation, including 16 companies manufacturing a popular including: Omega, Tissot, Longines, Rado, Hamilton, Blancpain, Breguet … Swatch can say is a combination of harmony between technology and manufacture of Switzerland celebrated with fashion and sports. Many customers commented: “Swatch bring the soul to time”.

Department surely, Swatch brand is as successful today is because there are 3 steps to right:

1. Remove old renewed: Swatch watches, in addition to design create new and innovative products used to replace hard plastic and steel not to leave a shell. Use technical mạ modern plastic that covers the color of gold, silver color, shade flash difficult to distinguish real fake. Such changes cause thickness and weight of a reduced term, become pretty xắn price also decreased significantly. Also, batteries can be renewed, just run exactly the rooms are vibrant, against water.

2. Reasonable price: Swatch that of other types of thạch he and a Japanese electronic and quickly occupied the U.S. market is mainly due to price, good products. Target correct this, a Swatch, through sophisticated processing, to reduce materials, technical reform, making a strong price reduction. Hãng apply strategies slim interest to achieve reputation and the market, each priced around the USD 25-35, thereby enhancing competitiveness with high clock thạch him in Japan. Many customers previously used a Japan is now the clock to Switzerland. Only in the U.S. market every year Swatch has consumed over one million units.

3. Policy consumption delicate: Customers now have the psychological that stores all be selling a good. Recognizing this, Swatch sold only described in the company stores and a first class building in the eyes customers be the image of reliability, low price than other types of reputation makes other guests to find a cheap Swatch just, beautiful, and so consumption of the clock is also strong.

Today, the Swatch brand can be found in all subjects from students, staff to the politicians, business people and beautiful talents famous in the world. “Swatch is a symbol of success. Swatch is the cool fresh, young and also the pride of the people playing the famous clock - a Swiss “.