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The first time Vespa is the world knew what was appearing along with Audrey Hepburn and Gregory Peck – than the two statues film – playing together walking in the street Rome on a Vespa in the movie “Roman Holiday” in 1953.

MARKET

PIAGGIO, the founder and produce Vespa penetrate into the UK market the first time in 1992 when gas industry handcart modern island of fog this only in the preliminary period. Years she, Piaggio is selling only ruins von 800 Product. However, within 5 years, the number of products consumed annually has been skyrocketing over 4850 and by the end of 2003, the growth has reached than 350%, expressed by more than 22,000 vehicles being consumed.

The growth of this spirit can be seen as by Piaggio chose a time strategy to penetrate markets UK, considering all aspects of environment and development, thanks to the approach of the Piaggio marketing products and especially because of the Vespa brand.

PIAGGIO have captured a new trend: changes in the needs of consumers, derived from density residential urban increasingly dense and prices of means of public transportation is climbing during the month quality go down again. People begin to look for other means of an independent and more reliable. Car is no longer an option anymore because of light throughout the space becoming increasingly narrow and chat price is too expensive red.

Thanks to capture the needs of this and be aware that customers (especially those who drive a car) does not want to remove from the comfort as well as the history of elegant architecture, Piaggio has led the revolution in the car ga hand, make this a means of transport useful. In the past decade, the market increasingly vehicle development with the speed of dizziness with the first no one other than Piaggio. Absolutely no opponents, sales of Piaggio continuous increase steadily this year through another year, and currently occupies 34% market share.

Only in England, when faced with the tariff rates for cars collected in 2003 has prevented people have the tendency to look for a means alternative to travel.

SUCCESS ACHIEVEMENTS

Build a leading position in mind the customer is an ideal target that any business which also aspire. Vespa is a phenomenon typical of success that many manufacturers are now trying to copy but can not achieve any part the performance of Vespa. Since it was formed in 1946, Vespa has been created soon for you an image icon and is considered one of the characteristics of the time now.

With more than 16 million cars being consumed from In 1946 to the present, Vespa has become a familiar image that anyone in we may also encounter at every street and alley is a part of the urban landscape. Vespa does not merely give consumers the product practical, but also represents a choice in light throughout the room.

Not only is one of the icons for the calendar around the world, also Vespa shortly achieve the recognition of this right from the start of his modest. Experienced so many ups and downs, changes in fashion trends during the 60-year, attractive intent of the Vespa still does not decline and the more that adds to the prestige brand Vespa. Today Vespa is the symbol of the harmonious combination of styles between the classical history and rhythm of modern life, certainly more than the other brands. Besides, Vespa is not just a successful business but also to the marks are very deep deep in society. Not a brand handcart station which is capable of compared with Vespa terms of image, position, as well as the level is a threshold.

Tags: Biggest brand name, Italia, Italia brand, PIAGGIO, PIAGGIO brand name, Vespa, Vespa brand name

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