When General Motors cut wages, benefits, interest and dividend in order to cope with the situation down and losses, Toyota announced data business success in 2005. Good quality, management closely and constantly “find out if you know who” is the secret of successful car manufacturers in Japan.

On 7 / 2, manufacturers car Japan announced net profit to 4 / 2005 increased 34% reaching 3.3 billion USD, sales worldwide at 45 billion USD increased by 15% compared with the same period of 2004 . Meanwhile, GM amount announced losses of 8.6 billion USD in 2005 and at the same time make plans to cut 30,000 employees and closing of 12 factories within 3 years, 2006-2008.

Go find the secret of success is that Toyota’s leading automobile industry in America is to tran. On the level of macro, cause the first led Toyota increasing success lies in quality. That is what the opponents that the U.S. does not have. Immediately with the American people, to boot Toyota vehicle on a cold day prices are not much different compared with normal, but the main vehicles national then vice versa. Trust in the quality of the Toyota brand in the mind of consumers can amount to over Camry when it is a form best-selling car in America while the Hybrid attracted the attention of most people in automobile exhibition Detroit.
In addition, editor of the magazine famous Automotive News, Ed Lapham, said that the success of Toyota is located in management approaches closely. “They provide quality products for consumers, they do not affect the environment, does not affect the world. In addition, they are building a community of solidarity in the company, “Lapham said.
The third cause is how to build strategic business platforms and services firm. The analysis Rob Lache at Deutsche Bank estimated to guess, on average, Toyota earned more than USD 4,000 per vehicle compared with General Motors or Ford .. “When you can earn more money than sense is that you can provide more equipment and can strengthen brand value by type of product is not appropriate,” Lache comment.
In addition to high quality, gat pick successful with Hybrid and development in the sports segment has the SUV, Toyota also increased their market share in the line of light trucks and cars to travel on the stand after reaching GM, Ford in the U.S. market.

‘Toyota do things that opponents can not the U.S. as building factories away from them. This allows Toyota to expand the influence in the United States in particular and North America in general. It is one of the advantages the largest current “, George Magliano, analysts Global Insight said under. Do is the fourth cause.
The success helped Toyota set a limit on the automobile market in the world. Heads in the 2nd largest in the world Japan, is strategically important in China and now is the position 2 in a car big planet. In addition, infiltrate market share in Europe is also one of the ambitions of Toyota by the former continent, Toyota brand was still considered mild.

A further advantage of the Toyota production was not affected at high wages policy that opponents My headache is finding ways to cope. About analysis that the American car manufacturers have narrowed the distance quality compared with Toyota but about how to brand remains large. Therefore, Toyota will continue to use that advantage to give him a leg up and increasingly closer to the No. 1 position in the world of GM’s sales.

That could happen this year or 2007. All is only time.

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