(7 votes, average: 4.57 out of 5)
Loading ...Although not completely immune previous storm degradation economy brand but the largest market flash - have included Louis Vuitton, Hermes and Chanel - will continue to stand firm on the market. This result is based on the ranking of Top 100 most powerful brand annual BrandZ Millward Brown, published late last April.
- Behind the numbers : Results for this ranking, research company Millward Brown market using data from BrandZ parent company, media corporations leading WPP world, combining the interview more than 1 million customers on global.Three great brand is Louis Vuitton, Hermes, Gucci remains the same positions by 2008, climbing to own a Chanel and Cartier level dropped 3 levels compared with last year.The ratings dropped by Cartier shows that while all kinds of bags and shoes are high-selling item, the expensive jewelry was influenced a lot by degradation.
Although the value of the money most are the trademarks Lose reduction - such as Louis Vuitton decreased from 25.74 billion USD in 2008 to 19.4 billion USD - the position of the brand on the market the still strong because they can overcome financial storm better than other types of high-level brand. This is due to the placement level. In other words, right now, consumers still need shopping flash, although not many. However, they consider more careful when buying. Instead of buying 5 bags of brand name high cost USD 300 as before then they will buy a bag high cost USD 1500.
Therefore, the brand lower levels (such as Coach) again influenced heavily from economic difficulties. The fashion school as Liz Claiborne, Kate Spade, the price comfortable, not enough strength to stand firm when consumers are narrow. The profits of these companies have declined 24% over the previous year.
- Sustainable power : Two high-level brand first Louis Vuitton and Hermes have shown a strong sustainable in the eyes of consumers, Milton Pedraza, director of company market research topping Luxury Institute said. This not only by the location of the brand but also by a policy of business carefully and appropriately. “The director stands behind Louis Vuitton and Hermes completely control each of the business process.”In fact, even when the shopping center as high Saks Fifth Avenue forced to drastically reduce the price to end shopping season last year, the Manolo Blahnik and Prada also reduced to 70%, then the item by Louis Vuitton retain the housing. Where only the customer can find it by Hermes or Louis Vuitton discount is in the inventory, which only sell goods to survive the first season. Goods this season never discount, no exceptions.Policy sales model has been reflected in the results of both companies. At LVMH group, annual sales of the fashion field and skin, including the Louis Vuitton brand, increased 11% to USD 2.1 billion in quarter 1 / 2009. LVMH said the two new product lines and the Damier Graphite collection Stephen Sprouse special selling.
- Jewelry loss supplements : In the habit of shopping items and fashion accessories advanced less affected by the jewelry shop was cut more. Cartier is brand jewelry expensive price in the world in 2009, though less “sparkle” than last year. Not only reduce the dropped position on the ranking, but sales of the brand is also reduced 12% to USD 1.1 billion in quarter 4, 2008.Many brand name high quality jewelry is another subject to the more murky. Fortunoff, Doris Panos Designs and Fred Leighton have filed an application for bankruptcy protection in recent few months.A fashion brand from other rớt top 10 in 2009 is Giorgio Armani. Last year, this brand ranked 8th with 5.12 billion USD. But this year, its value is 3.1 billion USD. The companies expanded operations to several fields, including Armani Casa, Armani Hotels and Armani Exchange AX (line fashion a lower price) has sales and brand value Lose reduced.
Pedrazza by experts, this will make the brand “is unique and single again.” This appears to be the secret to maintain the strength of the brand, whether in prosperity or degradation.
Top 10 Brand Names flash largest in the world:
- Prada brand
Brand value: 2.7 billion USD
Rank in 2008: No. 12 - Fendi Brand
Brand value: 3.47 billion USD
2008 ranking: 10. Although the creative director of Chanel’s Karl Lagerfeld is also the designer for fashion garments available by Fendi, the brand is still more popular accessories. For the hand-held style of the 90 out in the TV movie SERIES guests eat Sex and the City has become one of 2009. - Trademarks Moët& Chandon
Brand value: 4.85 billion USD
2008 ranking: No.9 - Brand Cartier
Brand value: 4.91 billion USD
Rank 2008: No.4 - Trademarks Hennessy
Brand value: 5.4 billion USD
2008 ranking: 7. This is one brand name is popular in new markets such as in China and South Korea. LVMH, owner of this name for the location of Hennessy still stand firm in this market in 2009 quarter 1 - Rolex Trademarks
Brand value: 5.53 billion USD
2008 ranking: No.6 - Brand Chanel
Brand value: 6.22 billion USD
2008 ranking: No. 5 - Brand Gucci
Brand value: 7.47 billion USD
2008 ranking: 3. This is a brand should I eat in the market anywhere. Although sales of parent company PPR decreased 2.6% in quarter 1 / 2009 to 6.4 billion USD, but the individual brand Gucci has increased 5% to USD 1.1 billion in the same period, with sales in new emerging markets increased by 21%. - Brand Hermes
Brand value: Unknown
2008 ranking: No. 2. Brand has high ratings of this famous French with a bag from 5000 USD or more. Revenue in 2008 increased 9% to USD 2.4 billion, but the company predicted sales will not increase in fiscal 2009. - Brand Louis Vuitton
Brand value: 19.4 billion USD
2008 ranking: No. 1. While sales of jewelry and of LVMH in the first quarter 1 / 2009 decreased 27% to 204 million USD over the same period in 2008, but sales chart fashion bags and the 11% increase to 2.1 billion USD.
Related Articles
Leave a reply