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Business Week magazine and branding company Interbrand has just published a list of 100 leading brand names in the world in 2008.

According to the 10 corporate leaders do not have a big change compared with the rankings in 2007. Coca-Cola still heads the brand value is maintained at 66,667 billion USD.

To calculate the value of the brand, Business Week has selected partners Interbrand method because the brand value of Interbrand, the same as other cachtinh value of the analysis.

To rank the leading brand names in the world, Interbrand assessed value of brand names like the valuation of assets business, that is based on calculation ability brand that can earn to how much business with future.

Interbrand has a total of the prediction of gender analysis and financial status of the company along with the analysis and quantitative by the company implemented to calculate the value of the brand. Interbrand has focused on the nature of the relationship between brand name with the success and failure of enterprises.

Interbrand has only a problem bottom line is the “Creativity on demand”, a principle may seem simple but requires that each enterprise must capture and use to promote strategies, improve management and operations business the most effective.

Interbrand has used many criteria to rank the value of the brand. To be named in this list, each brand-name products must have at least 1 / 3 of revenue is from foreign markets, are a large number of consumers are not for the target customers of the manufacturer acknowledges, and appear in the system database marketing and public finance.

Brand value is calculated in the past 12 months, from the date 30-1-2008 backwards. This means those brands are having difficulty khannhuMerrill Lynch and AIG still be present in the list of Business Week.

Here are 10 leading brand names in the world in 2008:

1 – Coca-Cola: brand value in 2008: USD 66,667 billion; Rank in 2007: 1.
2 – IBM: brand value in 2008: USD 59,031 billion; 2007 Rank: 3
3 – Microsoft: brand value in 2008: USD 59,007 billion; 2007 Rank: 2
4 – GE: brand value in 2008: USD 53,086 billion; 2007 Rank: 4
5 – Nokia: brand value in 2008: USD 35,942 billion; Rank in 2007: 5
6 – Toyota: brand value in 2008: USD 34,050 billion; 2007 Rank: 6
7 – Intel: brand value in 2008: USD 31,261 billion; 2007 Rank: 7
8 – McDonald’s: brand value in 2008: USD 31,049 billion; 2007 Rank: 8
9 – Disney: brand value in 2008: USD 29,251 billion; Rank in 2007: 9
10 – Google: brand value in 2008: USD 25,590 billion; 2007 Rank: 20.

Tags: Big brand name, Brand Name, Business brand name, Business Idea, Marketing strategy, Top brand name

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