According to a research by the Pew Internet and American Life Project and (USA) conducted with 2 / 3 of total 83 million people worldwide use the Internet today is customer service shopping online with the amount of consumption goods worth nearly 125 billion USD Only in this year. Problems are positive numbers that have not done the business satisfied, they always find any way to expand the distribution channels, increase sales volume to increase the level of profits form this e-business. Here are some tips and strategies by business experts e-business is quite effective in the current period:

Predict and analyze market:

Market research online in general is becoming more simple and to allow the search business, the opportunity to export, the marketing techniques online, learn the geography, people residence, political of the countries in the world and many other types of information. Methods of market research network in nature there is no difference compared with the research methods common market, the only, market research on the Internet for faster results, as general information on many network more, the ability to collect specific information is also higher.

To get the proper awareness of the development of the market e-business, companies need to monitor how the police report, the projections, financial analysis. And information about student’s ability to not only stop at the carrier business e-business such as Amazon. “The report also benefit from public companies such as small shops and EBags Kim completed online Ice.com” - According analysts Ken Cassar of Jupiter Media Metrix.

The amount invested by the manufacturer to the retail sector and e-business sales on the network they can is just the best, the budget for marketing a company is just to This level of trust that company with distribution channels online. One of the best things that you must monitor as retailers and traditional activities in their areas of e-business.

Payment convenience and security:

In Asia, consumers are back to back with e-business. So how e-business will not go down, not be forgotten and who continue to be profitable. And South Korea have found the answer: payment convenience and security products for purchase through the Internet.

Max Hwang, Director of Internet companies in South Korea Netvalue that: “Methods of payment flexibility will help consumers more comfortable in spending on the Internet. Then, they will happy to buy the item more expensive and larger on the network. ” The type of payment by credit card and transfer ideas about simple but sometimes very inconvenient. Therefore, the company has e-business links with company mobile phones to work on the shopping network is also simple as buying movie tickets or download the games, paid to the account phone mobile.

Presently, the company mobile phones are no longer exclusively in this field. Many corporations fixed phone as Dacom Korea Telekom or are on the field of payment services by creating web sites paying full service, allowing customers to pay for everything from the shopping on network maintenance costs to your apartment or initiate by simply registering online.

Customer care on a better :

Many companies e-business today is very interested in active customer care, they called a “business customer care”. HomeDepot.com introduced a service registration gifts online. Original service was applied first system in retail stores, limited gift buyers to a store only the registration of them, thus causing difficulties for customers living outside of Street. Version of the web allows people to buy selected products since 9000 and to hand to make the recipient. Right on the first launch, this service has attracted 3,000 subscribers, and customers are feeling very satisfied.

FashionFair.com, a site selling the network has not established a long time, has witnessed the number of visitors increased in recent times. Currently, in addition to online sales, this website also provides beauty secrets, and guide store dealers and retail business of their products. But the situation on the more African Americans and women in general purchasing online, publishers Johnson, owner of this site, that has to time appropriate to the life of a professional website look healthcare for our customers to help manufacturers achieve greater market share in the number of USD 1.2 billion that women skin color for the year of health and beauty.

Diversified business from e-business :

Whether the company can diversify the business online and open the business entirely in other areas. Many large companies are out to pursue this method based on the strength of brand, distribution network and capital. Manufacturer Samsung have established company trading music online and a sales office based offline brand famous by yourself.

Besides, based on financial power, many branches of large corporations are also investing in start-up companies on the Internet or create businesses of their own. Even, when the business fails, they do not dampen as that obtained in the search for the right in the context of new economic numbers.

When business on the net, as most companies know that their customers need - banks, companies providing services and a merchant - and the Internet is the best tool to help them achieve the provide the type of service richness. No company’s online success does not approve this initiative and they said that the site has brought business to a new level. Donna L. Hoffman, professor of professional marketing Vanderbilt School of Business, the specialist e-business, has such type of business on the web as a “business first months in 1001.” Donna said: “With the Internet you can create thousands of types of different business which are never neutral. The diverse and rich, the more profit growing much. ”

Proactively offer and find customers:

This is important if you want to succeed with e-business. The Internet has helped address the enterprise market for e-business connection with millions of businesses and different customers. About the e-business call this type of opportunity is the e-business (Electronic Trade Opportunity - ETO). With a very low cost, enterprises participating in this service can communicate daily with the business community worldwide. Service utilities are present at most sites tradepoint (temporarily called electronic page of the commercial) across the world and now has 152 tradepoint worldwide located in 92 countries.

Points in the trade (tradepoint), the enterprise e-business across the world can easily send your information on referral services and other businesses can search the purchase and sale community business world with the number of readers than any major newspaper does. At the Union www.wtpfed.org Tradepoint under UNCTAD daily announced the purchase requirements, the need to sell businesses worldwide sent.

The clues are in the world combined services referral service to provide information chào buy, offer is structured according to group (based on the encoding - Harmonize System), sorted by time, by the order other priorities, facilitate the search and selection by customers. In addition to the contents include information, if the enterprise is able to exploit the organization, process information better can build a list of customers based on the basis of information describe the business posted on the the website (according to industry, business, contacts, email …). Can say, this is the start of effective access to e-business.

Business regardless of where in the world can easily participate in the many with this form: purchase offer received, offered via email, directly post information (free) on the website, email to the …. Some popular website ETO is:

  1. www.ec21.net
  2. www.tradebroard.com
  3. www.ecplaza.net
  4. www.eceuope.com
  5. www.ectrade.com
  6. www . intracen.org
  7. www.trade.chinavista.com
  8. www.buyusa.com
  9. www.alibaba.com, …

Many sales channel:

In addition to selling these products vary on the Internet, e-busniess also feel the advantages of multi-channel sales. Companies such as Best Buy and Circuit City are a lot of useful experience with the system allows customers to store products in the shopping cart too. And supply lines as Staples, Office Depot and Office Max are also of the multi-channel selling quite well.

In a document by Aberdeen Group, 86% new customers insure participation of at least one operation of e-business. The company is also proud of the rate of use of e-business is 90% and hopes to channel the end of this year online sales of the company will bring 70% of total orders.

Both produce just business e-business:

There will be many advantages if the manufacturer also participate directly in e-business, the goods will be consumed faster and more prestigious than the virtual stores. Levi-Strauss brand made super profits from the retail partners and jeans pants Kaki online in early stages of e-business, and now, when the conflict between the sales channel is reduced, the manufacturer prospects will benefit promises increased again.

In general, concerns a period of e-business that can destroy the business of traditional retailers and making the street traders become busy thưa out the balloon did not occur. According to experts, to come here, we probably will not see the growth rate of 300% as before, but the growth rate of 20% annually is actually available. “The increased profitability of e-business today is to gradually stable. In the near future, new business channel this will still face many challenges, but the results are more spectacular “- Kent Allen, expert analysis of e-business corporations to Aberdeen.

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