The world has a Levi Strauss famous in the fashion industry, the Japanese also have a Levi Strauss’s own. It was Tadashi Yanai, 52 years old, Chairman cum Managing Director of the corporation-Fast Retailing, a manufacturer and trading garment products biggest Japan. In man he meets all the qualities needed to have a chief executive officer Japanese model: active, optimistic and never remorseful about what he has done.

Graduated from Waseda University in Tokyo reputation in 1971 with the plate in political science, the cause of Tadashi Yanai did not consent to what he learned. Yanai said: “Perhaps everything starts from the time of me to work for his father. It is also about working the day he was in the offing my passions business. My desires is to help Fast-up match Retailing reaching across the Levis Strauss, on the popularity of McDonald’s and scales all over the world “.

Established in 1963, the company’s Fast Retailing-family Tadashi Yanai capital is only a shop selling clothes in the old Yamaguchi, a remote rural areas of Japan. The business initially quite difficult and everything is still by his father well. To In 1968, under the management and operation of Tadashi Yanai, Fast Retailing has-branches in most provinces and cities. While industry fashion Japan degradation due to lack of price competitiveness, sales decreased sudden and prolonged, then-Fast Retailing remains stable growth and become one of the production line clothing large Most Japan. The economy in Japan face some difficulties is also the time Fast Retailing does not stop development. In 2004, sales of Fast Retailing-reaching 2.7 billion USD, the profit of U.S. $ 900 million, an increase of 126% over the same period last year far exceeded two competitors in the retail sector is The Daiei and Jusco Co Inc. The value of Fast Retailing in-market securities Tokyo was up to 9.5 billion USD. This year, the goal of Tadashi Yanai is the 3.3 billion USD revenue and 1.1 billion USD profit.

The goods mainly business-Fast Retailing of the new service is available for all ages and gender. Yanai is very important to build brand and reduce product cost. The products of Fast Retailing has always been seasonal changes. With nearly 600 stores clothing bearing the name of Uniqlo across the country, Yanai said: “I want to build a template McDonald’s garment industry in the world”.

Opinion in the business of Tadashi Yanai is not afraid to compete to make the products meet the requirements and meet the tastes of customers. Tadashi Yanai, said: “You need to ready to receive the loss to control the business activities in a reasonable. And to be as successful today, I had to step completely different from their colleagues in Japan “.

He’s the king of value can not be beat

As a love travel, the knowledge of the success of Yanai arose in a trip to Hong Kong. At that time, Yanai complete surprise and shocking the garment products by price low implementing China. So is the decision he must do something similar. And sources in clothing imported directly from Chinese factories, mainly in Guangdong and Shanghai, Yanai was finding the way to reduce the price of the product to own and transfer the money to save for customer. At present, nearly 90% of product-Fast Retailing is a “Made in China” under the contract on the exclusive rights.

For Yanai, the way this is the result of a process explore and experiment is quite long. In many centuries, the Japanese business people have all this other times to find out the formula for new business, unique and different, and then forget to go back and discover from the beginning. Islamic mid-1990s, had a program to save the business of product price low on the Japanese market, but then again everything Worried down only a few years, when the project went into this alley cut by the companies do not find solutions on product quality. And then, Yanai has returned to the lower cost products with a new business. According to Yanai, if before, the giant of China is attractive companies producing automobile, electronics appliances … Japan, it is now, the Japanese business people need to produce business in China but is not consumed here, which is opposed to export back to Japan.

This formula Yanai is a premise for a revolution in the economic structure of the Japanese capital based on a simple principle: raw materials are imported, then produce the product in Japan and exported. The Japanese company has invested a lot overseas, but products made mainly for foreign markets. Consumer goods imports also difficult to have positions in the market in Japan, by Japanese consumers that they should be patriotic and that by buying goods produced in the country, whether higher prices of goods imported export.

However, with Yanai, all disorganization. This time, the product of garment-Fast Retailing is very popular in Japan and the secret of success is that these products are imported from China. Yanai has resources of production-Fast Retailing overseas and 90% are located in 60 companies in China. This 60 TY managed a total of 85 factories, of which the largest factory uses up to 10,000 workers. As a result, while consumers will have to spend from 30 to 50 USD to buy one coats manufactured in Japan, along with the amount that now they were able to buy from 2 - 4 a coat of Fast Retailing for-10 USD / things.

One of the business of Yanai is recruiting staff have been thoroughly trained and have skills in Japan. Then who was his sex to China to train Chinese workers. The Chinese workers was guided from selected technical fibers, dyeing, weaving techniques to cutting machines, sewing clothes.

Yanai does not own a factory or a garment company in China do. His work is just training staff and then make designs for the company’s Chinese garment processing under the supervision and management of strict quality-of Fast Retailing. The garment products are produced in China are very cheap price and sent directly to all retail shops Uniglo scattered throughout the territory of Japan. Each base has processed about 1,000 workers and producing a kind of certain clothing, so the quality of products is always guaranteed.

Relying on imported clothing from China, where labor costs are very low, Yanai has established Fast Retailing-an advantage necessarily larger than the other competitors in Japan, the only cut rates but not accompanied by job cuts costs. Yanai believes that the products he can offer customers many benefits, one hand they save a certain amount, on the other, they can choose the garment products have no quality of the product of poor the most famous. In fact, younger customers, who must live in a decades-economic degradation extended to a special interest in the product-Fast Retailing. A customer makes more and more the spirit Yainai with his work than “, an assistant Yanai in the Fast-Retailing said.

Today, owns 46% of shares in Fast Retailing-hand, Tadashi Yanai, was one of the biggest billionaires of the land of sunrise with assets valued at USD 4.9 billion, ranks 76 among 500 people Most rich world by vote of Forbes magazine. Among the billionaires in Asia, he ranked 10th. Yanai also is one of the taxpayer to the government with the most amount of annual tax tax of up to 10 million USD.

Despite the few analysts still doubt the ability-Fast Retailing can maintain the pace as the fastest-growing now, as well as the market in the world in the future, Tadashi Yanai still very confident on their goals. Soon to reach the final target is to become garments of the world’s largest, after the European Union, see the next destination of his America. Did not know the objectives of Tadashi Yanai has become a reality or not, but there is a truth that everyone recognizes is: Under “than the chopsticks” in his career, art retail business of Japan replaced change. See more part 2

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