Marketing Online – Marketing Strategies – Marketing Tips – Internet Business

Change of course is what happens: When an economy grow old and finally switching to a newer forms, the business operations, marketing and brand building will also need to change the stars appropriate.
Failure to adapt to the business environment will lead to serious consequences, not be expected in the future.

We all know the economy of modern development as the place from which relies on agriculture, and then based on the industry and to be based on the information. But currently, we are using and where? Is the economy information has died? If so, follow will be what?

We need a vision far more than what is shown in the chart of Maslow, to see the development of parallel between satisfaction and personal economy in the modern economy.

Economy cultivation bring the level of satisfaction lowest in the chart of Maslow in the supply of adequate demand as products, while the period of industrial product supply needed to meet the needs form, needs safety needs to be social recognition, and demands asserted position. Economy information for us to answer the demand of awareness and knowledge aspiration of the people.

But when everything just changed, the web has disrupted the normal operation of the business. Its influence is not only a profound, but also cause pressure on the fields of film, newspapers, publishing books, industry software, and other areas.

Motto: “adapt or die” in this time right than ever. So, we’re in the charts on the development of the satisfaction individuals and the economy?

Please become everything that you can do

At the top of the charts of the tower is Maslow’s “self-affirmation”. Aspiration want for the world to know you’re existence of human beings (similar causlogan of the U.S. military: Be All You Can Be “). This is the central issue in the economy today, the economy experiences.
B. Joseph Pine and James H. Gilmore, author of The Experience Economy said: Work is to theaters, each business as theater, and what business needs to focus on the economy today: “when goods can be replaced, production is a tangible product, the service is invisible, experience is memorable, and the change is effective. All what the economy provides, I do not have to lead to the excess. ”

‘Experience is memorable, change is effective “should be the” clients “of the marketing strategy of you, your activity must meet market needs: to become everything that you maybe.

Experience is memorable, change is effective

Experience is memorable, the conversion is effective. What does it mean? – To make the changes – changes to the web audience of the customer – the marketer must distribute all things are not goods, the price or convenience. These enterprises will succeed in the economy experience is the business to provide customers the experience worthwhile, not alone is just goods and services.

We are surrounded by a field both online and external environment. The growth of the brand Starbucks coffee is not by the delicious coffee, which is due to the experience they provide to customers familiar online, Itunes, the experiences that have met the requirements to be romantic forget the people who love music, and the women have personality. Mac computer finally has won market share because of the experience that consumers have with Ipods, the experience has been that they were satisfied and now the company is ready to bring the experience to the Mac.

Key factors for the existence of the enterprise is not is 1 new feature, or cheap but the experience can meet the customers’ minds.

Experience satisfy their souls.

The thoughts in traditional business has dropped back quite far behind compared with a thirst for spiritual complexity of consumers in the economy experience. The economic field training more manpower with expertise and those who are very excellent in the field of statistics, have the ability to capture reality of the economy, are focusing on trends and experience are promoted through the depth of knowledge on the web, this understanding is able to distribute the demand is mainly about feelings of consumers

Plan includes 6 steps to promote brand via the web

Objective: Variations through define herself

The end result of the efforts of our people is changing the site to show customers. But to achieve it we must step backwards Previous 1. The economy experiences require new ways of thinking about your audience and exactly what you’re selling.

From now on, any decision to do your marketing should spend the priority factor for self-asserted itself. Find the factors that, to build strategies of you around it.

Let’s forget the price, quality and service go. All that is no longer the leading factors in your strategy.

Step 1: Be aware that the goal of marketing, you are changing the audience from your hard viewers are unhappy to customer satisfaction.

Precondition: Su expectations

Marketing success is to create a realistic expectations, may be information and expectations that can be met.

Almost every day we were attacked by up to tap the excessive advertising, ads jerky on the web. All these things are built to vote on the weaknesses of consumers, their needs for development, to become the best they can, and to achieve some results can measure the delight man, related to their lives. Created the false expectations can lead to 1 times the transaction but not a long-term customers.

Step 2: Create the look out for suitable, reliable that you can meet

Product: Audience

In a direction your mind around how this new approach is to think about your audience as if they are your product. You are changing them from people looking for dissatisfied customers to meet – that is your job. You do not just want to create a transaction, which is to create satisfaction, many consumers are satisfied with will tell people about about their experiences on you.

Bringing people to list your e-mail is still not good enough. You must be changing them into those who believe in you and remove from the old belief.

Step 3: Product Marketing of your audience is. Variable audience site of the person you trust absolutely, people will communicate confidence in your skills can bring satisfaction.

Methodology: Experience

Experience should be experienced and be more thanks to increase in the strength of the stories you told. Springwise companies are a typical example of the perfect power of the story interesting, unique.

Two brothers Emil and Magnus Gerbola of Denmark imports of Italian wine sold at the wine bar, restaurant, customers of the company. But the experience of buying rieu in Gerbola Vin very different when you buy rieu in other places. Two brothers is the son of an actor he xiếc stored in the delegation of Italy just open a small shop in a warehouse under a long land was built in 1942.

As for what is better for sitting with friends enjoying the wine bottles imported and entertainment with stories of people rieu trafficking, child of an actor he xiếc in movie theaters and shops operating in a coal storage.

Step 4: Create the stories differ, which is the basic form of experience

Scope of activities: Web

Please believe in it or not, some companies still can not understand all is to use the web as a medium key, and also some not realize that the web is a multi-channel communication, not only supplies of leaflets, catologs digital.

Web fold increase many times in the management of choice, and that principle is as much choose the more difficult the decision. As results become indispensable, web must distribute the message Marketing difference, of messages that use web technology has made communication to increase the experience.

Step 5: Web is no longer gathers all the information but is a sophisticated playground, a place to create the experience through distribute the stories nature recreation, provided informative useful, attractive and memorable.

Means of dissemination: Video

No better way to shorten the distance of the web and potential customers with video. When we talk to the video we did not talk about the man in the image, and because of the movement but it does not mean that it effectively. How about you and transmit messages must feelings, the importance, the attractive, personality, and influence

Step 6: Send the message Marketing of you, or a story unique, different and be consistent with your brand informasi preview 1 video skilled, sophisticated and memorable on the web.

Thinking final
If you’re business, you will be very busy .. and making everything you gradually become more complex, you reduce things, created the task meaningless

Unfortunately, customers are always complex and business is always difficult, Pine and Gilmore have said clearly that in the book that Experience Economy, work is also theaters each enterprise is a theater.

Or if you like speech than Shakespeare: “The world is a stage, but all men and women are actors.” If you want the actor, you must learn how to communicate effectively with audiences through its power and influence of a marketing experience.

Tags: Big brand name, Brand Name, Business brand name, Business Idea, Marketing idea, Marketing strategy

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.