Marketing Online – Marketing Strategies – Marketing Tips – Internet Business

Building a brand is the process of selection and combination of attributes such as tangible visualized also with the aim to differences of products, services or corporations a way interesting, meaningful and attractive.

To be able to build a brand development sustainable in the long term, businesses can refer to the following five steps:

(1) Define the structure foundation brand; (2) Positioning brand name; (3) Construction build brand strategy; (4) Build strategic communications; (5) measurement and edit.

Step 1: Define the structure of the foundation of the brand.

This is the most important step of building a brand name because if the wrong building foundations, it is difficult can adjust later. The basic materials to build the foundation include:

• The recognition of brand (Brand Attributes): a logo, colors, features help identify brands that different from other brands. For example, the basic characteristics of Aquafina is purified water bottled; Logo on a white background with blue cool red sun on the mountains. white with blue waves, clear, the differences.

• The Benefits brand (Brand Benefits): the benefits of its benefits are calculated and emotional benefits of brands that give consumers.

• Faith brand / Brand Beliefs Faith proving that any brand will bring benefits to users

• As a brand / Brand personlization: If the brand that brought in people he will do so, for how that person?

• Fine-quality brand / Brand Essence is a summary of factors make a difference and featured, as is often the slogan of the brand

Step 2: Locate brand

Determining the location of the brand in the “brain” of consumers (consumers will remember anything about that brand). Why must locate?

• Daily hours, consumer goods Mountain receiving information, overloading the memory of them should not be able to remember all the information received. They can only remember what is clear, simple and different.

• If the brand is not defined clearly lies in the brain where the user, they can never remember the brand name.

• Positioning brand communications to the nature of a brand communication on all media from which to build assets of the brand (Brand Equity)

Step 3: Building a brand name strategy

• Once you’ve located the brand, companies need to build up brand name strategy in the long term (3 year) include:

• The objective of the brand in each year

• The spending promote brands in each year.

• Planning tung new products every year.

• … etc.

Step 4: Building a media campaign

• After agreeing on strategic brand, a brand management based on the budgets of the first year to plan communication for both years.

• Plan includes any month to how much money, advertising messages which, on any channel … etc..

Step 5: Measurement and edit media plan

After each stage of communication, it needs a measure of effective media campaign for the timely editing.

The information often must be collected include:

• How many people know Percent brand (brand awareness)?

• They remember the elements of any brand that?

• They have a relationship / comments on the brands that do?

• How many Percent of trials that brand?

•Percent How many people continue to use the following time trial?

• How many Percent  of referrals to other people about the brand?

Tags: Brand Name, Tern brand

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