Recipes business through direct mail by Lillcos.
Most of the strategic advertising and marketing products on this floor are the same floor, focus on “all praised the” product. Therefore, if business is creativity and dexterity while offering the promotion of marketing is very unique and has advantages in attracting customers.
In the city of Walker Australia, Lillcos, Retailers of Ausatrlia have the dexterity of “art” to the business strategy itself. With intelligence and creativity, the leadership always Lillcos patience with business methods and by mail delivery, a method of business is quite difficult by Lillcos can not directly introduce their products to customer.
While there are such difficulties, the annual sales turnover last post still occupied quite a large proportion of the total turnover close to 2 billion dollars by Lillcos Australia. So what was the secret of success Lillcos when employers accept “faced with the difficulties of the method of this business?
Living of the people of Australia is relatively high and Australia is also the market rate of return of product needed for life relatively quickly. Therefore, enterprises must also grasp the habits of customers to design, change the style and how it’s used daily to satisfy psychological “like the new” customer.
Lillcos started business with the retail business has over 20 years. Hãng always respected method of purchase by mail. Lillcos determination and implementation of business through this method offers unique. Through thousands of letter exchanges, explore their needs and preferences of customers about the goods preferred, Lillcos have found the path “of the” for itself.
From the brochure simulation products …
In Australia, before the household has a beautiful message bin. In Turkey it has multiple advertising colorful or offer letter with long lines of the logo manufacturers. First, conduct Lillcos collected thousands of documents and ad messages from the printing of many companies, retail stores. After analysis and research, Lillcos found that most of the floor design is the same floor, attractive not large.
Along with collecting sufficient number of leaflets advertising necessary to rent Lillcos expert on art, expert technology staff designed to distinguish the different angles, aspects of art ad then design the ads and character.
On the design of individual ad Lillcos not use the text but also more intuitive to use images, taste, feel or touch hands special color phase. Besides the brochure ad Lillcos have to type technology, can now look full and external content of the product as customers look for has to understand the function and design the external save time for customers. Such as “playing dirty stain cleaning” is one of the products that her family home like the one used in the introduction, was accompanied by Lillcos fragrance of this product to get the message, the to find a fragrance that gently products usually are not. Just cleaning the kitchen clean will also enjoy taste of garden, that customers do not like the product of playing Lillcos cleaning? That is the magic of the ad designed by post by Lillcos.
In the process of your business, always focusing Lillcos promote consumption of certain products high. With this product, the offer sent in the paper on the special model comes with plastic (can fold) and the presentation of the product. According Lillcos, and the unique features will actually indicate the value of a product would make the best customers “full” trust for the product.
… light of: the old order entry voucher to get new
In extensive areas or desert areas are quite big in Australia, and the villas separated tens of kilometers outside the wireless television and newspapers are forms broker advertising mainly to the advertising mail become increasingly important. Many customers mainly because you curl work should not have the opportunity to review carefully the product purchased. For the type of advertising goods usually “blowing phồng too are the customers do not like it. Customers will be impressed with the new ads and a unique style as Lillcos.
In addition to the ad itself, to further increase to attract customers, Lillcos also launched a promotional strategy where customers can purchase the new notes instead of buying the votes of older products, in which the that: for a Lillcos products, customers have continued to use the second month onwards you can see the notes for purchase of votes and then use the old notes and submit a new 1 / 3 number money by product price can change is to get new products to replace old. So will be convenient for customers when frequently changing product activities. Since then the number of consumption goods by Lillcos also promote clear.
In many years, although the price of the product Lillcos not low, but because of products are consumed directly by post to increase the cost of the intermediary stages in the retail decreased significantly.
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