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Xerox, a printer and photocopy machines first in the U.S., are accounting for a market in Asia Pacific, a large market, but quite hard. Not random but Xerox notification to sales of the company increased 18% in 2003, reaching USD 3.73 billion net revenue.

These figures may cause many experts surprised when three years ago Xerox was standing on the shore of bankruptcy after series of serious losses and debts “heavy” in the failure of employers.

Xerox’s profit in the second quarter of 2004 from the service office digital products and digital services to increase another 6% increase compared to last year and accounting for 70% of the profits of the company. The business of new equipment increased 5%, including 3% increase by reason of the failure of dollars in foreign markets.

So what was the secret “to overcome difficulties and reaching to success” by Xerox of today?

It is the business philosophy “Saving money for customers.” Through the pricing of products that the number of products in advanced computer, color printer for the office are skyrocketing sales.

Xerox is the management efforts to help people use less printer. This seems ridiculous but here is the secret to Xerox has achieved success in business operations. According to the President of Xerox “This does not affect the business of the company that conversely, when Xerox efforts made devices in a modern, customer will find you are saving money and they will more loyal with the company over. ”

Soon aware of this, Xerox is frequently asked customer problems that they often have to go for the paper in the printer is what, then to improve the company and find ways to reduce the nghẽn paper while printing.

According to Xerox, the business printer in the period of development by the needs of the global market. Before, like in a document that, we must design content. But today, the user does not take much time to design, prepare content for their site in just the Internet.

Xerox said, users simply use the slide as cut, paste the information from the Internet and then click the command you can print out. The utility of the Internet has helped business to the people often become dynamic, stimulating the creative content more interesting and they always want to print them as a product of their success. Knowledge of this market, Xerox has the products to many.

The product’s best-selling Xerox printers are the “all-in-one” type fuzzy ink against the special use for the photo. The machine consists of functions in, fax, photocopy and scan to no more than a host of life was and how many are sold with 120 to 180 USD / unit.

“Many enterprises have recognized that, owned a computer in the lower a photocopy machine. Products from print quality than the fax machine,” said Xerox chairman. Therefore we can say that email is pushed to the business machines in more development. Whether to stand before the economic decline in general but on the global business printer still developing up.

The management of Xerox evaluated highly potential market in Asia. Xerox believes that employers will increasingly attract more customers by: “Asian awareness of high technology, a fast sensitive and often mimic the movement in the shop.” Moreover, Asian people are also very aware of the savings. Therefore, strategies developed by Xerox have proper care of them, facilitate product market penetration.

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