According to an evaluation recently carried study of Millward Brown and to Financial Times, corporations My software is no longer rated compared with a year ago even though they recently released Windows Vista.

Microsoft sliding down the 3rd position even when they have made campaign promote wide around the globe for new operating system. There are also suggestions that the airline was recognize Underground failed in business software package released when the product “super cheap”.

In contrast, Google reaching crowning champion from 7 to company-owned search engine most popular world has become a familiar brand names by using the Internet to daily reminders.

Google also ranked higher than many famous brand names such as General Electric (2nd), Coca-Cola (4th), Wal-Mart Stores (7) and IBM (9th).

The brand name does not belong My greatest strength is China Mobile with the No. 5 position. In addition, Apple has increased 13 steps up to 16, while both Intel, Home Depot and Dell have been dropped class.

Key factors in building brand according to the criteria evaluation of Millward Brown is the ability to care for others in the emerging markets like Brazil and India. Rankings are based on financial data have been published widely in the company, combined with surveys of 1 million customers worldwide.

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