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Difficult to imagine the two concepts “car” and “fashion” can be combined together. So that from a few years, a Mercedes Benz has attached strategic business areas with fashion and new products by the vehicle manufacturer is brand CLK was designed by the designer fashion famous people Italy, Giorgio Armani.

In business this time, for each company is probably most difficult is to create difference and level for their products. If as before, sport is the traditional land of the big companies worldwide to support the promotion of their products is now concern has spread to many other areas, including the page. Mercedes Benz Start interested fashion when in for fashion week New York beginning in 2001. Only three years later, Mercedes Benz, was an important partner in many fashion events in Los Angeles, Canada, Hong Kong, Mexico, Singapore, Venezuela and Australia. “Today customers interested anything related to the lifestyle of their own, including the trademarks in accordance with that style,” Joachim Schmidt, CEO of Mercedes Benz for “Mercedes Benz want to increase the penetration into their market with new customers and through which to promote the media broadcast images of Mercedes Benz worldwide. Joachim is also given the initiative combined with car fashion.
The project’s latest Mercedes Benz is the collaboration with famous fashion Giorgio Armani. Mercedes Benz has become the main sponsors for the exhibition of Giorgio Armani, the show is going around the world and expected to end in early 2005.

The Mercedes Benz CLK Giorgio Armani by design is the top of this partnership. And “the hand” between the two giant in the fashion world and in the field of automobile production has been remarkably effective: CLK vehicle is produced by an ideal combination of quality of the perfect Mercedes Benz with modern style and luxury of the designer fashion leader Giorgio Armani.
Unique vehicle is made within 4 months (from 5 months to 9 / 2003). Giorgio Armani launched and see how the super-class of their own design, color and material also provides Mercedes Benz experience designed to perfect the engine. Verena C. Kloos, director of design models of Mercedes Benz comment on the philosophy of the two companies: “The cooperation between us is a combination of high professionalism with artistic inspiration . CLK vehicle has to prove it. ”

For Giorgio Armani, this collaboration is the first opportunity to participate in his field of automotive design: “immediately we find the general. Real honor to see the design ideas of their Mercedes Benz is understood correctly and applied perfectly, I think the vehicle itself has to say it. ”
So do the CLK Giorgio Armani have designed special? Will she have a similar form in the fashion show pied alluring eyes of that audience? Not at all, the rolling smoke of the vehicle contained in stealth looks luxurious, sophisticated in style, features special color and the right of your material. “I want to create a sophisticated features of a luxury, not a physical book travel immediately to the eye,” Giorgio Armani said.

CLK vehicle is designed with a very special paint, a very individual style of Giorgio Armani, background painting almost silver, but not in that gleam like that of sand grains. Color was designed to create feelings of peace, quietness, even when you look at it from far. Giorgio Armani has brought the vehicle to the definition of a sophisticated art, modern history has show, shows images of the Mercedes Benz and Giorgio. Giorgio Armani does not want to use wood or metal furniture for the use of the vehicle with stones, second only stone that we can see in all kinds of cars.
Currently only three of the CLK is produced. The first launch in the weeks after Milan fashion 11 months last year, the second in Australia and the third has been performed in fashion Week Mercedes Benz in Singapore recently.

By Giorgi Armani, and trieng Mercedes Benz have been significantly improved by quality, style and design of the vehicle CLK. Giorgio Armani and hope also many opportunities in the future to both sides can exploit and develop their strengths. But Peter Pfeiffer, Deputy Director of Design Mercedes Benz’s comment that: “Today, the areas of design meeting very much. Although people have divided the field of art, architecture, fashion … but as they increasingly tend to socialize and to each other and alternating. Field of automotive design is not an exception. “

Tags: Brand Name, Business Idea, Mercedes Benz, Top brand name, Top brand names, Trademarks, USA

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