“There is trust of customers” is always towards the goal of any business does. To achieve this goal, businesses have made many strategies different from those committed to ensuring quality products to the construction of an attractive brand, has high drawing .
The ad is always a method to business use most. Many people say: “Advertising is flattering himself, and himself if his mirror.” This is not wrong if you want products in their business prestige in the eyes of customers.
Kelauger, major corporations in the field of French food has a history of the more than 50 years in France and Europe. Business Kelauger are “all the crease.” Annual sales of Kelauger market in Europe about 900 million USD, the average growth rate is always number two.
1) For the “Self, if you mirror” :
At the last decade of 90, business dining in America were difficult, with many shops, the food must be closed due to customer e moisture. In the scene, you Kelauger leaders made the decision 50% of working capital investment in strategic brand advertising of commercial breakfast offered by the employer. This decision is very risky. Prior to the books, many economic experts that Kelauger do is “invest blindly.” But the leadership of Kelauger not flinch concerned that children will continue to invest to design brand commercial Kelauger highlights.
In the U.S., between this city and other city areas are the dense layout of the network’s business dining. Every early morning every day, a large team of staff of the food and use the large bag with the capacity to bring breakfast to hotels, hospitals, fast food shops, … However, most employers do not pay attention to the importance of “decorating” the tray tray, put the cup of milk, … Brand also uncouth and lack of courtesy. In this context, the leadership has gradually Kelauger research psychology of consumers when they purchase food is delicious require, and to the very important quality. Those young consumers have preference to buy things that you are interested. Therefore, Kelauger lavish investment in the brand’s breakfast themselves. Employers to use the type of bag packaging extra. Brand name on the bag name and signature of the CEO Kelauger. Under the signature with an explanation as follows: “The sign is he Lausern, founder companies, in XX, self write this line to ensure quality of food before you. Each type of food this is the family of the world favorite. ”
Paragraphs attract exciting purchase of such obvious attitude “if mirror their own.” Kelauger considered that business pressure for employers. Over 30 branch stores by Kelauger are applying business methods to unify and implement management of food hygiene seriously, do not happen to ANY ERRORS. With the operation of such natural reaction of the market is quite ideal. Names of Kelauger quickly spread throughout America.
2) Recipes conquering customers :
Kelauger always set goals for the primary customer on top. The salesperson’s Kelauger in any case must be presented to customers that: “On paper food packages you can also write comments suggestions of customers for the company and you will put into the mail bins comment. When appropriate, the paper record package has ideas that can also participate in the play are rewarded. ” This is a way to investigate the market’s very smart Kelauger. Customers always feel excited and so they often have comments very sincere.
In addition, a customer that always Kelauger towards conquering it to a child. The leaders Kelauger that when children play on the bag with breakfast available in the image of “Captain” in the animated film they preferred, the children will be the source client’s primary Kelauger. In many cases food competition with the most children are affected by the consumption of different types on such interest. Up any morning, we can not forget is only for buying any type of light present.
Can say, business dining area is a high profit but there are many variables and risks. For sustainable growth, the important issue is set for business as you have been occupied by large consumers in the short time or not? Because food, beverages are the products of various psychological and preferences of customers, but only life cycle is not long. Therefore, enterprises need to prepare enough of the propaganda strategy with advertising, promotions and attractions. Thus help new customers to know more products business in the shortest time. If the results are good, affordable, they will create “con lốc” consumed very quickly.
With the brand’s Kelauger placed on the foundation’s purpose should dare to new investment on the plan “if the mirror itself, and self-flattering their own.”
Related Articles

(9 votes, average: 4.22 out of 5)
Leave a reply