Intel brand - Marketing and promotion on the maket

The development of the Intel brand associated with the development of the chip and Intel’s image became synonymous with a picture of leaders in the field of technology: the quality and reliability.

This success has been thanks to the Intel Inside ®. released in 1991, is the first effort of a manufacturer of components to meet the goal of consumers and not electronic technology.

The big challenge most of Intel it is not a product independently, it is only one spare parts, located deep in another device. After a period of research, the company successfully applied technical marketing to consumers, technology has been applied by the companies that supply components for the product perfect as NutraSweet, Teflon and Dolby. The company’s advertising for Intel as Dahlin, Smith & White always raised the slogan “Computer Intel.The inside.”, Then collapsing into the “Intel Inside ®” and become famous.

At the time of that, Intel also began to reach the manufacturer computer with the idea of starting a program marketing cooperation: Intel will pay a part of the cost for the sample ad with the logo attached Intel. In the first year 300 companies have already accepted this suggestion. Meanwhile, in 1995 Intel began promote their products on TV logo includes lively music and 5 not name became familiar to you for now.

According to a research conducted by Intel in 1991, only 24% who buy PC familiar with the Intel logo. One year later, those numbers increased to 80% and in 1995 it reached 94%. Today, there are more than 2,500 manufacturers are allowed computers to use Intel’s logo. The company is promoting the advertising on the web, and continue to maintain active ads on TV of our own in addition to cooperation with other advertising partners. But success is also what the price of it, in 1991 Intel spend more than 7 billion USD to convince consumers believe that technology offers logo “Intel Inside ®” is the best technology. Intel also uses PR to increase awareness of the brand as well as its technology. In 2003, contemptuous air ballooning Intel Centrino Mobile Technology marked the presence of Intel at the Bristol Balloon Festival and is the symbol for the development of wireless technology.

Since then, sales of gas to be tung bay several times in the UK as well as in other countries for the purpose stadium as well as for charity festival includes Newbury Show, Bristol 2004 and Alberque in the U.S. (festival contemptuous air ballooning the world’s largest with more than 2,000 team participants). Generally, 2 years there have been 500 people on the bay of hydrogen to include the public, those who work in the field of technology and the press.