Innovation and creativity – point of Sunsilk and Tiger
Today, the ad seems to become “a part of all life.” Many advertising messages have to life with attractive and drawing very high.
In the marketing strategies such as advertising and exposure to the products of the enterprise to the consumer quickly, while stimulating consumption, thereby speeding up the manufacturing process and finally the growth business. Or an ad creative and is always of great importance to strategic marketing success.
In many years, two brand Sunsilk and Tiger is the marketing excellence and hard to say who more than anyone. Points are interesting but Tiger and Sunsilk products are almost opposed each other, but both have a common definition of success is “innovation, creativity in the ideas of each ad.
1) Tiger … strong and splash:

Is a trademark in the top beer in Asia, Tiger performed successfully campaign media advertising through a series of small campaigns, diverse, creative and impressive. Movie TV ad long 2 minutes of The Quest Tger Beer when just cause has appeared vibrant advertising marketplace or advertising in movie first Worldcup 2002 employers have been elaborately made in many countries to contribute to improving the Asia’s the first time when Google opens the world championship. Indeed, while in the U.S. and Europe, the fans and with exchange hả gold hour day to see football for the love of football in Asia cavalier enjoy coffee in the theater. Here is a link almost perfectly between the elements of Asian football, Tiger brand and purpose of marketing.
In addition, Tiger has exploited professional sports king to attract people through a series of ads about the image of the bottle of Tiger beer and mixed football on television. The advertising creative is to appear in Asia in particular to the English football last week, which use the integrated sound of many reviews members familiar football.
The strength of the Tiger is not only limited the means of media. The dispute between the party around the vehicle in the Land Cruiser Toyotya awards of Tiger promotional coil has caused a period of fame. Case for the newspaper says the ram and also arose many “legendary” on the story as a first statement in re wedding party that everyone just drink beer thoải love Tiger, but then … to cover, and Tan in the night all the oil and the re gore hì the lid to find Land Cruiser. Many people here are “excellent way” ad Tiger. And is the ads are attracted because it is quite new and quite “splash.”
2) Sunsilk … Women and smoking book”:

Sunsilk, a product completely “the woman” and opposed to on “the south” of the Tiger, has successfully overcome the level of business. 2003 and the first half of 2004, revenue increased by Sunsilk average 10% over the same period last year, market share of the market Sunsilk shampoo in Asia has increased significantly. The Sunsilk brand is distributive and service khúc many different markets.
Like Tiger, Sunsilk’s success is due to the implemented a media campaign creativity, innovation and specialty channels across multiple media.
TV ads Sunsilk dexterity to use audio and Songs young vibrant, individual songs from “You are my Sunsilk” soundtrack to the use of some famous film music. Sunsilk is surely happy to see their song “You are my Sunsilk” many young download mobile phone to your computer. Can say in sound films Sunsilk ad actually book travel consumers, especially young women. In addition, advertising on the newspaper’s very well or Sunsilk, especially form the ad contact the mượt He’s with the hair smooth as silk.
In addition to advertising on television and newspapers, Sunsilk also applied successfully measures marketing is not traditional. Sunsilk sponsored many programs games on television; Sunsilk club nights with music in many places always attract a large young. The main sponsor of the entertainment programs on television have contributed to raising awareness and brand-name products are great for Sunsilk.
In summary, the marketing campaign of Sunsilk and Tiger are very sensitive to the time as well as with the media planning and rated by the international advertising. The success of Tiger and Sunsilk is entirely worthy of the title of marketing excellence, worth many business studies. One brand will be successful and many people know if your business is generated elements characteristic and creative in advertising. Sometimes an ad using the image technology does not ensure the performance by the ad with a simple tone that mượt music, alluring.
Tags: Big brand name, Biggest brand name, Brand Name, Business brand name, Business Tips, Internet Business, Internet Marketing, Marketing strategy, Sunsilk brand, Tiger beer, Tiger brand, Top brand name, Top brand names, Trademarks, USA
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

(8 votes, average: 4.25 out of 5)
Leave a Reply