IBM - the workplace of those who suffered thoughts 2

Be continue IBM - the workplace of those who suffered thoughts 1.

Opinions of customers is more important than their opinions on the level of

In the book “The Discipline of Market Leaders” (Principles of the companies leading the market), the American author Michael Treacy said that the leader can select the solution, or is to provide products with low price, or product is the best, or is the product met requirements of consumers. IBM selected projects and 3rd this was soon fixed the success of the company for dozens of years later. Committee leaders believe in the principle that many leaders now is not the reality: that employees are not only subject to lời level, but also to listen to and follow the ideas from customers. And employees must do everything to satisfy customers, not their leaders.

Chairman IBM has done more abundant inventory Dictionary of the slogans or major corporations in principle “Success of customers is the success of our”. Today, the speech became evident to the manufacturer computer so that it is even forgotten that the wings have this author.

‘Personal Service “

Start the 1970 Big Blue (called the world for IBM) has been positioned firmly on the computer market. The IBM computer is kind of equipment can not be missing in the central scientific and industrial factories, they serve for both national defense on the ground, underwater and in the air. ..

But by the end of 1970, business class of employers are black cloud cover. Competitors do not dare to publicly dance battle with IBM should be based on antitrust laws to increase the pressure on the company. Leaders of the airline understand very clearly is sooner or later, the company also will have the control measures effective against the accusations of proprietary.

Duties on this really difficult prizes: the one hand, employers must create a market for competitors, on the other, still maintaining the opportunity for IBM to create new products. Group 12 employees creativity by William Louis at the forefront of thinking throughout a year, then finally to the slogan of the Watson-cha do they bung province. “Please think”. They think, think and think of that. Results of intellectual effort was introduced on 17 months 8 in 1981 - which is the personal computers the world’s first IBM 5150 Personal Computer (abbreviated as IBM PC).

A more shows scale of the technological revolution initiated by IBM is called a form of computer-specific only in a few years have changed the title from them. The world was born in terms of personal computers (PC), also for university departments who use the abbreviation is always associated with a different acronym is IBM.

The end exclusive

The personal computer first, including a device calculates, black and white screen and a keyboard leave. This system is formed from the processing of a company is less well known at that time as Intel, the operating system of Microsoft DOS 1.0, is also not known at that time, and a message board system with details added to allow the computer equipment supplement. All together create a perception is called “open architecture”. Concept that breaks the proprietary IBM. However, the company was very surprised when people who buy personal computers, although of a different manufacturer, is interested first in this form are compatible with IBM PC or not. IBM so that harmless.

But then the company must undergo phase degradation can not control IBM’s PC arm in the war effort with the horizontal and Apple Macintosh computers as well. This is also a period flew never seen of the equipment manufacturing and processing software programs.

But no matter what, Big Blue will continue to hold the position when the pioneering open new markets and to strengthen scientific research. Everyone in the company do not forget to call the founder of “Think”. It has brought the good results when in 1986, two staff scientists Center Zurich IBM is dependent Gerd Binnig and Heinrich Rohrer were awarded Nobel physics through works created microcosm scanning circuit, and after a year of their colleagues also received awards honor of this patent through the materials subject to temperature super lead.

In 1992, IBM Launches New Version of laptops ThinkPad and immediately received more than 1000 awards design models and product quality. It is the laptop was first added to the universe with the same crew Endevour. Also in 1997, RS/6000 SP computer produced by IBM, known as the name of Deep Blue, have beat the champions chess world at that time was Gary Casparov.

According to figures published in 2005, IBM ranked 23 in the list of 500 largest companies in the world and the leading manufacturers of hardware devices computer.