Heineken beer – History and development
Fair processing the first time in 1870 in Amsterdam, Heineken brand was officially was born in 1873, when Gerard Heineken Adrian established should Heineken & Co. after it took control brewery De Hooiberg in Amsterdam.
Year 1887, a new factory was built right outside this ancient city. By the year 1988, the factory stopped work and from there to become the Heineken Experience, one of the very major tourist attraction in the Netherlands. In 1975, new factories in Zoeterwoude, Netherlands go into operation. This is a factory for producing beer and most modern Europe at that time.
Alfred Heineken, grandchildren of the founder, to join in 1942 and brought Heineken from a base production alone into a business close to customers. Alfred is the main person who made the advocates to export beer in the world, started the expansion of Heineken worldwide. In the period between the World War, Heineken is exported to France, Belgium, England, West Africa and Indonesia. Year 1933, Heineken became a kind of foreign beer was first imported into the U.S. after banned alcohol beer production was annulled.
Heineken entered the British market 1961, when signed cooperation contracts with corporations producing beer Whitbread & Co Anh. . 1969 airline quality permit processing Heineken beer in the UK, because at the time when they, the British popular light beer rather than lager beer. Heineke has created a new kind of light beer than regular beer Heineken and Heineken is named Cold Filtered. Kind of beer packaging are different from the traditional Heineken beer and are sold at a lower price to customers not being mistakes.
Decision to replace Heineken Cold Filtered and Export in England in 2003 with the kind of beer production in the Netherlands marked the end of the relationship between Heineken NV and Whitbread & Co. but it is opening a new era of the Heineken brand.
PRODUCT
Heineken beer types are present in England today is like Heineken beer to be present in all corners of the world, are processed in the Netherlands with the traditional formula from 1873. Beers are processed with high concentrations of 5% ABV, use purified water, rice circuit Selected carefully ướp flowers and beer. It is because of the special types of yeast Heineken “A-yeast” has brought to a Heineken beer flavor characteristics unique. Men are made well in Switzerland and provide 110 production bases Heineken beer every month.
Kind of beer was born with bold flavors momentum, difficult to forget and always leave the remote competitors in the experiment on blind taste between the types of beer and of those who try to participate in the Heineken in 2003, 90% for know they will choose the Heineken.
Quality is the important factor leading Heineken and always ensure that their products are processed in the standard one. CO2 gas is applied in the phase of beer is always a reagent to ensure that beer has always brought a taste of purebred khiết most.
Concerning packaging, Heineken also remove the distance of their opponents with a variety of packaging and type bottle with the convenience of many different content in the form of cans and bottles.
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