Guess – Future development recently
Two decades after the product’s first jeans and GUESS? was born, the Marciano brothers will continue to operate the company. Maurice Marciano is responsible for the design and guide the company through the period of expansion extremely successful in 1982, while Paul Marciano is the person creating the image ads unique creations for GUESS? at the same time be responsible for the main business.
Into the 21st century, GUESS? continue to set out challenges for the new standards to always maintained the position as the creative source of demand in the world of fashion. Autumn of 2003, GUESS? announced the development and the products were introduced a new perfume, adding to the collection of products from the GUESS?. Most recently, autumn 2004, GUESS? introduced a collection site for luxury and attractive for women called Marciano, is created from the material first, style fashion with a net book My fears quarter of Western sex is extremely capital Typical features of GUESS?. Along with that is the occurrence of shops Marciano provides exclusive fashion Marciano on a number of cities in the United States.
PROMOTION AND MARKETING
Face ads for GUESS? has become one of the images in typical fashion advertising. With beauty just close just mysteries, The GUESS? Girl portrait is a beautiful young girls, dynamic, confident and attractive. Advertising images of GUESS? is a practical evidence for the view that the unique design and creativity is not really difficult and confusion as people usually blows out. Images of GUESS? can be found everywhere on all media advertising and numerous magazines, not to mention on TV, advertising, bus, and all the stations of public phones around the world.
VALUE BRAND
Guess? Inc. is considered one of the leading brand names in prestige and influence most extensive in the world of fashion today; is the symbol of creativity and design new unique always do satisfy needs of all all customers. In more than 2 decades, GUESS? always in leading fashion industry with excellent products and unique in the ad. Guess? bring to quality of eternal in all the clothes for men, women and children. The core values of GUESS? always be maintained even when GUESS? constantly expanding the product to cater to all needs beauty in human life.
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