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Technology assessment sites PageRank is Google’s challenge by Microsoft. MS said that PageRank does not reach to the regular time and in the site’s users.
The new tool is named Microsoft BrowseRank have to factor in the evaluation of the site.
The Microsoft engineers kĩ with the cooperation of many researchers Asia has a new method to assess site, optimized than methods based on the search is today. Microsoft tool called BrowseRank, this new approach to the charge of Internet users, members of the research group said that in an article on Information Retrieval.
Its main PageRank:
Google PageRank assess the importance of a page based on the method known as process analysis algorithm link (Link Analysis Algorithm). This method of evaluation page of a site based on the links on the Internet. And Google said, “What page are we evaluating important will be the first priority in the list of search results. We seek to evaluate the most effective to increase the quality of search results and create a useful product, and PageRank technology our use community on the internet to determine the importance of a site. ”
Assessing the appropriate search on the internet is very important to companies like Google, Yahoo and Microsoft this by allowing companies search online top this place their ads according to what the user search. But Microsoft and the public that PageRank is not doing well in the evaluation of the site as a result of PageRank can be exploited and a phồng incorrect.
For example, page Adobe.com rated very high by PageRank by this page are links to many on the internet to download the product Acrobat Reader and Flash Player. “However, Internet users do not really go to this frequently and it can not be assessed higher than the page as MySpace.com and facebook.com.” Microsoft said.
Users to “vote”
Microsoft and colleagues said their method more effective because it is based on a chart to describe how the user’s internet (browsing User-Graph). Thus, BrowseRank can perform accurately than random surfing of the internet users and then evaluate more effectively the importance of the site. Moreover, the time that users stay on the site are in methods of BrowseRank. “Results of work that BrowseRank effective than traditional methods such as the current PageRank TrustRank and in many cases.”
And you emphasized that Google PageRank was awarded a patent for Stanford University, is not the only method to determine search results. In fact, Google said they use the results of more than 200 different methods to evaluate the entire structure and identify Web pages that are most important.
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