Dove brand – History and success achievements
The expansion has brought to many Dove success, and help Dove presence in all 8 categories beauty with about 50 different products. Dove brand now worth 111.8 million only its own table revenue from retail with 35% of the population of the UK buy products from Dove in 2003. And only brand Dove also have the equivalent value, even overcome a number of brand names in the consumer goods sector.
Numbers Dove awards received speaking on the level of success in expanding the brand. At the Pure Beauty Awards 2003/04 bath of milk received Dove Awards Best Shower Care Launch, cream Dove bath won prizes Best New Product and Milk Bath supplements can sure willing skin of the Dove has been recognized as Product Anti-aging Skin best. In addition, product skin care hands of the Dove also ranked second in the Best New Hand Care Formula. Dove also won more awards Tesco’s Celebration of Great British Beauty Awards. In addition, there are many other awards for products such as Dove Media Choice, Cosmo Hair & Beauty, Cosmo Girl, Company Magazine …
History and development
On the international market, Dove is a brand value of 2.5 billion USD and is the main brand in the category of brand personal care of Unilever and is one of the leading brand names in the world but the appearance of Dove is different. Dove first appeared on the market in a decade 50 in the U.S., and is produced in order to care for burns victims were due to the war.
While many people feel that Dove is a long time in England, but the actual bathroom Dove soap only came here in 1992, the brand name in children 4th in the list of Lever Faberge. Preeminent quality of the product is reflected through the exploration objective campaign with new ads, with a guarantee from the customer and a brand name – “Dove do not dry your skin type as the normal soap Others “- has helped Dove quickly hold top positions in the market in 1997.
Dove is a typical example for the expansion of the brand. The first time Dove brand to expand outside areas of soap in England is introduced when Dove Dove cream tub in 1995. By the year 1998, with the rate of dizziness, Dove has continued to expand into many areas such as Dove Deodorant, Dove Body Wash, and then, Dove spreading to other care products in the year 2000 and to 2001, people Consumers continue to be made familiar with the products of hair care Dove. Shampoo and oil xa Dove products are the best-selling 2002 with annual turnover was 22.4 million British table.
In recent years, the market’s bath soap Dove has decreased loss of 2% per year but the diversification of products and expand market has Dove growth of 30%. The rapid expansion has brought the team Dove the global brand presence in 80 countries around the world.
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December 13th, 2008 at 11:37 am
[...] care products purely beauty, bath soap of the Dove has 3 versions: Original Dove Cream Bar, Dove Gentle Exfoliating Cream Bar and Dove Extra Sensitive Cream Bar. All of this form have ¼ cream supplements contain moisture and pH on average so as not to dry [...]