DHL – Future development recently
Organizational structure and management of DHL undergoing a one-time change in 2003 when Deutsche Post World Net decided to use a single brand to represent all activities and services of both companies on the whole bridge. That is why the project team as Danzas and Deutsche Post Euro Express (known in English as Securicor Omega) has been in merger under the DHL brand. This has added DHL has become a leading brand names in the service express all over the world with all kinds of postal products at a record for a container of goods by both road and waterways and aviation.
At the same time a new image of DHL are also shown on the coordination between the two yellow and red color makes DHL can be easily recognized from anywhere.
PROMOTION AND MARKETING
DHL is considered one of the most famous brand name in the world, partly because of thickness of their marketing. Speed has always been seen as the primary concern, such as in advertising on television in 1989 with the vehicle’s load DHL vun dispose of tuberculosis in central, to overcome the jet plane and go through the place famous in the world. A campaign ad other famous emphasize the ability to “unearthly” DHL’s move to play in time to be implemented in 1998 with hits famous items of Diana Ross “Is not No Mountain High Enough”.
Recently, Deutsche Post World Net has disclosed a campaign marketing, up to 89 million in the English media to the process of rebuilding a brand for DHL with the participation of two other brand names as Danzas and Euro Express. A movie advertising is done by Hollywood types (including DHL role is one of those who contributed to building the Pyramid)’ve expressed factors are speed and dynamism in the sector and contribute to help audience to familiarize yourself with a company to the merger and the new DHL.
DHL as well as sponsors and are always subject to express speed in all activities contributing to face them. For example, recently they are sponsors of racing teams for the formula 1 Jordan Honda decade and the middle 90, DHL has participated in funding for the champions race of England, John Cleland.
A form of encouragement DHL’s market, as well as a tool for marketing and building team spirit is effectively the Euro Soccer Tournament tradition of DHL. Was born in 1982, within this struggle is just beginning the battle to football friendship among colleagues in Belgium, the Netherlands and England, but today this has become a struggle took place annually around the world with over 3,000 employees in 20 nations as expected with various financial participation on to win the Cup champions list price system in DHL.
VALUE BRAND
May be the biggest success for DHL is to become a door at the mouth around the world when anyone should express a most goods somehow. Customers’ needs when it said their must be sent urgently to go through aviation – they simply said “I used to help DHL”.
DHL also renowned as a company dedicated to making power with customers and people are always the pioneer in applying science and technology to enhance service quality. Speed, the diligent, accurate and always interested in human attributes are most important in the DHL brand.
What YOU MAY NOT KNOW ABOUT DHL
1.DHL is the largest airline 9th in the world.
100 companies exported from the UK are customers of DHL.
2.DHL also is a company specializing in transporting blood 24/24 for National Blood Service.
An employee of the transport DHL had received a transfer of arms by a customer in London. Customers who died this property arm get out of the box, fitted to the side of the hand is missing her and then use this arm to sign a receipt of transfer of DHL.
3.Cinncinati satellite stations is DHL’s largest with an area of 36 samples and can move to 65,000 goods in an hour, while also more stations to 45 flights to each night.
4.DHL moved more than 1 billion for goods each year. Estimates every 58 seconds to have an aircraft to carry the DHL flew.
5.DHL development of the computer processing of text (word processor) the first in the world can use both languages English and Arab.
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