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Vietnam is a country located next to China wider. In this era of economic globalization, our country must find a direction to the economy can compete with China. If not independent but only mimic the products of China, a permanent, we never have been able to compete with them.

With characteristic broad land east people, China can create advantages of goods produced in large quantity, so the products will be low cost, not a country that can be competitive. However, China did not reach those goods with high quality or value strategy. Affordable, the production will be the correct path for manufacturers Viet Nam want to find positions in the global marketplace.

The article below on the family business Miele & Cie in Germany with a rich history of more than 100 years of existence and development and are always loyal to the principle “Always better” surely will bring more experience to enterprises in selected strategic manufacturing goods are of good quality.

The formation

History of one of the heads of corporations market technical appliances may start with division dedicated to producing oil. This is not surprised: Miele & Cie by Carl Miele and Reinhard Zinkann founding in 1899 in Herzebrock, a small town in Germany, people here live largely thanks to the farm and cattle production export oil. However, for it is Zinkann Miele and direction of the business it seems very natural to this great adventure. The problem lies in that, in this small town has to have more than 30 factories producing machinery and oil separation. Therefore, two young entrepreneurs need to think up a competitive advantage that the new special desire to exist.

Ideas demand that they rely on when it has become the main advantage offered by the employer for the past one hundred years. Zinkann Miele and noticed that all their opponents are directed attention of consumers to the product cheap and obvious quality of them is not good. Therefore, they decided to “move the focal point”, introduced the separation may be sure and durable. German people always appreciated the high quality products and convenient. Therefore, the founding Miele gave to win this tastes as make high-quality products designed with simplicity and the body may be gay was reduced to the maximum level. Moreover, Zinkann size and Miele has inspired talented business of the owner of farms German people: they indicated that if the use of new computer division, then the owner of the breeding cows in a year can gain profits Mac is 255. Therefore, customers easily noticed if you buy the machine Miele & Cie, although expensive price more than 50 Mac (compared with the average price of the machines on the market) but they will return capital in short time .

Zinkann Miele and not wait a long time, no moment may already have several orders and sent to a day of work they must be prolonged more than 10 hours to meet to meet.

Carl Miele a natural direction of the technique, he uses all have the ability to optimize separate machines. Zinkann undertaken the responsibility of sale. Later, Zinkann k replied in writing his comments, saying in his first year’s accounting staff, who offered and poetry.

Only a short time later, manufacturers Miele & Cie has attracted many traders in the field of engineering and agricultural machinery outside the town, those willing to sell their products all over Germany.

‘Always Better ”

Success has accepted them wings, carried Miele & Cie expanded product, in 1901, in addition to producing separate computer, camera butter, they also want to invest in the machine workshops washer. Revolution in technical absolutely nothing related to the washing machine this: they are only a wooden drums have to hand back (in principle, just as computer butter cups) and the bottom has set a furnace baked small.

It is on this washing machine, the first time appear trademark of the company Miele & Cie: on the wooden lid sồi are drawing a horse carving from the two: “Immer Besser”, if translated from German, it means ‘Always Better “. It is also the slogan of the company today. Slogan reflected the principle of business development of the carrier: never stop in the quality has been achieved and constantly optimize the product. Before any problems do arise, employers also try to resolve quickly. If products do not satisfy our clients (unless damaged by using incorrect specifications), employers are revoked or modified to change the other within 14 days, transportation costs paid by employers. Any one detail any fly from period to use three years instead always be free. Because Miele severe correction in compliance with the principle “Always better”, which has caused manufacturers to build faith of distributors and customers. Right in the first year of production washing machines, the number of machines in workshops has doubled from 40 up to 75 machines / a month. The number of machines division and separation of butter may also increase, in 1907, Miele produced more than 20,000 pcs.

Move location

When the number of employees of the airline increased the number to 60, the recruitment of skilled workers has become a complex issue because the airline worked mainly in Herzebrock. The transportation of goods from town this is not convenient – machinery was moved by horses to the nearest train station. So in 1907, manufacturers moved to the city industrial Gutersloh. Here are all the conditions for production: electricity, gas, water pipes leading, station. Miele do not even regret their own money to buy their own locomotive. To not be dependent on the suppliers, manufacturers build in Gutersloh in turn the factory provides the main material for production. Miele today still try to produce the full details in a computer independently – including parts of the operating electronics. In fact, they can not otherwise be done if you want to make sure the product is high quality.

By the year 1914, the number of employees of Mielr have up to 500 people. From a company in a small town, Miele has become a factory producing machinery division, butter cups, washing machines, computer desks and wringing is the largest of Germany by that time.

Tomorrow always more important today

Year 1918, Germany’s economy fell into the period of serious crisis, inflation took place with speed dizziness. Before World War I Second, a U.S. $ 4.20 by Mac, to the year 1919 is 15.50 Mac and then a year up to 63 Mac. But the bad currency to a new start. Most businesses in Gutersloh must undergo a difficult stage. But even in difficult circumstances this, the establishment of Miele & Cie still make Mac 100,000 from the profits of 1920 as a reward for employees. Fill this completely in accordance with a principle of operation of the airline is again: “Tomorrow always more important than today”.

Despite the economic crisis, 1920 is still carried out workshops for a number nine: 127,600 machines of all kinds, including 75,000 computer division, 30.000 washing machines, 21,000 machines butter cups and 1600 is discussed. Success of this carrier based on the achievements of the technical and commercial supported by the views of business as before or after – producing the product is useful, durable, be sure to meet market and consumer never reduced product quality even in the period of economic crisis.

Reality, this is the period of very difficult economic Germany. Year 1923, crisis points up to the summit – one dollars can change the Mac 4.2 billion. Zinkann k replied in writing his comments, saying, “That can be difficult Famous, Germany must undergo phase with all that millions of Mac is not well known for some time to buy my small cake. But the reality is so true! For me the year 1923 is very stressful. For example, if I sold 10 cups of milk a machine in Darmstadt and transfer money to Gutersloh, the money becomes invisible value is the number of interest only enough to buy 10 boxes for packaging them “.

In 1924, Germany’s economy gradually recovered and the living conditions of people but it also increased leading to the explosive demand for the map technical appliances. Manufacturers started producing even more Vacuum Cleaner, while the year 1929 Miele was born to a machine wash bowl first in Europe.

Year 1927, Miele workshops to raise half a million chiếc washing machines with 24 different kinds. However, the start of the period to go down the German economy by the effect of the floor collapsed Securities News York. Many German companies in the boundaries of the bankruptcy, many factories must be closed and there are 4.5 million people are dropping into the German state of unemployment. Two factories of Miele is a small number of factories in Germany still stands firmly in this period and almost no reduction of production. Moreover, in conditions of social crisis, Carl Miele and Reinhard Zinkann also established funds for the elderly, the disabled and the families who lost pillars. To thank the people Gutersloh has named Carl Miele so named for a city center of the city.

The people who will continue

Carl Miele died in 1938, prior to age 70 half of the year. The following year, it is Zinkann Reinhard death. Carl Miele-con and Curt Cristian Zinkann into the seats of those founding Miele. Since then, they devote all of his strength for the prosperity of the Miele. Traditional family is still maintained to this day, the leaders of the people Miele is a child and two of the founders, Markys Miele and Reinhard Zinkann-chat.

In the battle of the Second World II, Miele & Cie have been ordered stopped producing household items to produce graphs military service. But after the war, German manufacturing base to grow significantly and the product of the Miele consumption is very strong. Hang in turn for the lifetime of the product engineering and new: the automatic washing machine completely, the first dryers, Vacuum Cleaner wheels are sliding and can adjust the export.

At the end of the year 60 of the previous century, Miele stopped producing the map Agricultural Technical and only focus on technical chart appliances. Thanks to always comply with absolute principle “is always better than” that Miele has become the pioneer who in many areas. In 1978, Miele was born to a washer and dryer first in the world driven computers, washing machines bowls with electronic sensors, also in 2001 out Factory for washing machine with tang ong back to special use to wash spread guong white cloth, blanket pillow case. Employers have registered the copyright of this initiative.

Today, in factories of Miele, the machines in workshops must undergo a process of strict inspection – checking the quality, safety, environment, the electric energy spend even on the level sounds were detected. All parameters of the map technical Miele appliances must be absolutely perfect conditions compared with current techniques allowed – except … models be outside the school is still under sex classic.

Miele

Airline established in 1899 in Germany. Miele’s products manufactured in eight factories in Germany and Austria. Manufacturers are represented in 37 countries around the world, including America, Australia, Japan, Africa. Number of employees of Miele more than 15 thousand people. Turnarounds 2005/2006 capital of the manufacturer is EURO 2.54 billion, of which 70% is exported.

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