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Colgate is always evaluated as issues of a strategic nature are important to learn:
- Target customers of the company identify the price of different products like.
- The recognition that the price change over time as any.
- Consumer awareness of prices of products at.
The marketing of Colgate conduct customer interviews with a number of questions with content as follows:
Q1: He only knows the retail price of the product (brand) is not?
Q2: If known, please indicate specifically how much the price? of ….
Q3: When was the last time you purchased the product (brand) which is when? Month …
Q4: When was the last time you purchased the product (brand) that where? (location sold)
Q5: He only knows the price that way?

In Q1 emphasize objectives that clients want to have to recognize that information about prices of products do not. In Q2 to that of the typically understanding real actual price. Q3 and Q4 me to check the accuracy in Q2. This survey is to verify and compare prices compare to the shops at present. Q5 me to sources that provide information about price.

Of results returned check, for the comparison at the time and resources to provide specific products by Colgate in the market. If the price that customers respond to the difference in price on the standard cost price in the shops by Colgate in about ± 5% is the correct answer and the exact price listed.

Over time, Colgate can interview up to customer to compare the old rate of increase or decrease the ability to recognize the value of the product over time. More, research in identifying the product price, from Colgate’s makerting can share customer research by the Consumer knowledge of the following to increase the accuracy:

- The customer income difference.
- Literacy.
- Marital status, family.
- The habit of tracking the market price (members of consumers).

Clearly the market by Colgate will have 2 the market segment: the market segment of consumers did not know the exact cost and price changes of products, the market segment of consumers identify very clearly the change products. So if the target market is the type of carrier customers less aware of the cost of products we do not need to apply policy discounts and discounts do not need a lot of effort support sales. Conversely, if through research, identify the real value of customers by increasing tendency to recognize the price is more accurate information will help with Colgate policy discount discount sale and support to appropriate to increase sales.

Tags: Brand names, Colgate brand name, Healthy brand, Top brand name, Trademarks

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