Colgate research price expectations of consumers

Marketing specialists are considered the research prices and expectations about changes in the highest price, lowest of a product is for consumers is important, as the basis to determine production sale price appropriate.

Price expectations under evaluation by Colgate is the price that the market acceptance, with the price of products that consumers willing to pay for exchange rates that meet consumers from products or services provided from manufacturers, suppliers.

Colgate issues set out here is how to perform research, collect data and measure the expected cost of the customer with a product that by Colgate to help for the resolution the strategy most appropriate price.

Colgate method is carried out based on direct interviews customers as follows:

Q1: at any rate in the table below the price you feel this product has a lower cost (see price list for each different rate)?
Q2: English please let her know at any rate in the table below the price you feel this product be expensive?
Q3: Again, please indicate the price at any price the following you find this product cost too expensive and so you will never buy that product?
Q4: When was the last time, please indicate the price at any price the following you find this product priced too cheap and therefore you suspect product quality is not good and will not refuse to buy ?
Through 4 Colgate this question will determine the expected price of the product as well as about changes in the highest price, lowest.