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Everyone knows that there are wide open system product consumption is one of the success factors critical to business. But few people think that a consumer product, there is wide role predicts consumer trend of customers and this is the secret to business “profits”.

“Always measure the body temperature of the customer“, which is the focus throughout the development strategy of the National Product, Consumer Electronics famous in Japan.

National has succeeded in building a system distributes products throughout the country. The National’s sales just as the consumption of products just learn aspirations and needs of customers for electronic products and general situation in the area you send to National.

There is a year in summer in Tokyo organized the Baseball Tournament of university students. Students of universities are carrying machine recording, digital video camcorders digital to see matches. Parts business in Tokyo’s National hear this line now in operation. For their employees to carry the battery by National production welcome at all the doors to the city to get the old pin new pin free for all to see who is using the battery by National production.

Through statistics found that the students bring in recording and filming the number of batteries used by National production accounts for 67%. Among those who use them know 72% of the products you use. After analysis, see National Market in Tokyo still has a lot potential to expand markets for their products. Therefore, the need to increase the products brought to market.

In 2002, in a sailboat race in the famous home in Osaka, Japan, the responsible department of the National Planning held contests to find out about the camera portable production by National. There are bonus. When the check is collected on, the results show that the number of votes recorded their understanding of camera Sony notebook. This demonstrates that that Sony products are famous level higher than National. Before this, the strategy produced by the National face difficult choices: either reduce the amount of consumption, gradually moving into other markets or continue to expand markets, bring more products to consumers, conduct propaganda on their products, promote activities serving to implement the competitive market share with this Sony. After thorough investigation, that the National handheld camera brand “Golden eggs” have led to the advantage of price and quality compared with other Sony products. With this, National has the full capability to “reaching up to a lean development”, continue to attract customers. Therefore National decisions promote strategies this type of camera the whole area. Results within less than a year, the type of hand-held camera “golden eggs” has developed strong, giving National million USD profit.

National has nearly 100-year “business of suffering” in Japan and with a history of long-term development so manufacturers have developed a platform business firm. Nationwide, National has more than 5 thousand points consumer electronics. Employers always have contact with the retailer as special thick “spiderweb” this one closely. Yes because by the time the cause of how a consumer products when it dropped, the National Gender specialists have experience with the management of consumer goods led to the retailer to investigate. Each salesperson’s National customers are viewed as “God” of their slopes to listen to ideas for their products by National, including all the comments about using the milk treat, replace, improve the service of the product … Also, the staff also tried to perform with the required “call when guests are present at day”.

The service style is pretty xó not to “like National show very effective in business. The eyes of customers, the products of the enterprise will become closer relationship product between customers and enterprises will more closely. On the basis of this book, businesses can timely adjust structure and method of consumption, ensuring the amount of reserves needed for the operation of their business.

Tags: Big brand name, Biggest brand name, Brand Name, Electronic brand, Top 10 brand, Top brand name

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