Brand name – Brand story
“The story brand” for our customers know business and who is active in the field of any. And that’s the story told very special offers strategic factor high, each episode each chapter is written by the existence and development of the brand over time to meet the changes in the market and the needs of customer.
Any one who, from the CEO of the company’s top ranked by the magazine Fortune for those enterprises to start business, when asked: “You talking about their brand names like?” we can see the puzzlement when asked who are wringing mind finding answers appropriate.
It is a simple question, but why almost no one can answer easily?
In this era of information today, many people feel extremely difficult when you have to sum it up in 60 seconds short of the work they do, their brand name to carry what objects to use and why . Of course, this is just be floating with the foundation. Nỗi tone image of all those who are asked how to summary any information about you in “the store” in the short-term top customers. But the same technology as a Pianist want to present the Beethoven Symphony of a skilful, it must undergo the process of suffering long-term training, before all the summary, people need to examine all the information related.
So every time you protect someone tell yourself about their brand name and you see their eyes bong course offers “a visible distance out”, the fingers woven together in a confused and ducks hang vo voice to get slightly suýt both ancient khan, when it you can concluded that this person is still quite lo curious about their brand names.
In the years specialists leading brand names in the world still strive to help enterprises better understand ourselves and those factors which may help them connected to the customer in a relationship and sustainable benefit.
When exposed to these corporations of the world’s leading consulting on brand or to visit their websites, we can see they have a self-described on his very clear and understandable: Landor said that trade brand is a commitment, while, FutureBrand see a brand reputation, and with Interbrand, the brand name is an idea. Nine of ten people in mind, but all of what they describe are correct. Furthermore, talking about the history of a brand name still many issues to discuss significant other.
The humanities often said that the most basic explanations for the existence of the world and the position of man in this universe is through history or the story told. For the brand well. Trademarks are the stories linking everyone in a group together and connecting them with external customers. ‘The story brand “for our customers know business and who is active in the field of any. And that’s the story told very special offers strategic factor high, each episode each chapter is written by the existence and development of the brand over time to meet the changes in the market and the needs of customer.
The story about the brand name is important factor in relationships with customers and the people involved, to help improve the level of recognition, the need to consider, test and decide to buy. This is motivating to the repeated cycle of growth and profitable this.
What makes the stories of brands is important because it is motivating to the development business. A story with layout more closely and attractive as it will add more strength to the growth of the enterprise.
How to write a story that the meaning and the fears about the brand? There are 3 major factors that businesses need special note: the idea of circuit lach clear, layout closely with content and special identity.
The idea coherently clear: First, the enterprise must understand what their needs include – the definition of the brand – such as: Who are business, operating in what, why choose up It and business differences as compared with how other people in the market.
Layout closely: Then, the start of “about”, the enterprise must ensure that their story must be told layout closely and always has the same content consistent with any object. This is on the media plan, activities and achievements of this ancient enterprises are combined together to create a brand name standard modernization, reunification on the market.
Special identity Content: Step finally added to the story on a little spicy for the more attractive. This is the stage for brand personality is expressed, toả am and help change thinking, ‘I need this product “to” I want this product “.
Comments on a broader area, should draft a story told attractive brand name is similar to that apply moral lessons we are happy when the baby is. Also on children, every one after each story told that, parents or teachers often ask us: “Through the story just told, the lessons learned anything?”
Similarly to the basic lessons of life, lessons from the stories brand is also applied to the reality, especially reality business. Moral lessons from a fabled story is the core meaning that the transfer story, the lesson from the story brand identify and express the truth about a business. That is the fundamental factor behind any decision to the next platform, and the meaning of the doleful messages transport.
Finally, the story brand contributed to explain the questions most basic: Why? Why the business decision that this is not the other? Why do customers need you? Why you can meet the needs of customers better than the other brands? How you choose this type of logo? Why do you choose the message of this ad? And finally, the question most important for all the marketing, as well as managers is: Why do people make decisions is important to choose your brand, which is not a brand name another?
Once you have the adequate answer all questions, business can be confident of creating the tools of communication other important – the message to help employees focus on the customers or pay attention to themselves, form advertising and design can add more power to the system identify names in mind the customer.
And when businesses have finished writing a story about the exciting brand, when it plans new media can be put into implementation.
So businesses still waiting for anything anymore without shaking hands to writing a story for their brand names?
Tags: Brand Name, Brand story, Tern brand
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