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Body Shop, cosmetic brand famous worldwide customers are always popular. Only a small brand known but within less than 2 years Body Shop brand has been famous worldwide. The growth of this Body Shop has made many experts surprised.

The success of Body Shop to the marketing strategy and brand development reasonable. Many people know about the Body Shop is not a way to wear the company’s largest advertising is clearly the type of ram cosmetic your everywhere that Body Shop has the training of staff of service become the consultant, direct marketing by cosmetic manufacturers.

Any week, the staff at the brand of cosmetics in the Asia – Pacific also has a special meeting to … try to use cosmetics and speeches impression and presenting the work consulting, marketing customer for cosmetics in Body Shop.

Chairman of Body Shop, Ms. Kim Young said that training of cosmetics for employees is the most difficult for the company. “We must train them to know and use correctly distinguish each cosmetic, to a consultant the best way for our customers,” Kim said, “These lessons are still quite new to them “.

Prior to making the Body Shop, Ms. Kim only occasionally use cosmetics, but now Kim has often use more than cosmetic. Kim Young, grow a family in Hong Kong, but she only known cosmetics in very short time. However, Kim recognized more similar between the cosmetic brand’s traditional China with shops Body Shop cosmetics. It is most customers select cosmetics is based on the advice of the vendors, not by cosmetics ads.

Body Shop has always set tasks for sales by manufacturers to know more about cosmetics. Kim Young said that this is one of the main difference between the Body Shop to other companies. “If we are successful consulting the product’s Body Shop will go to customers and they themselves become the” diplomat “for the brand name of the company,” Kim Young identified.

Therefore, Kim Young requested all outlets of the entire Asian region must go through a training free of charge to learn about the differences between the types of cosmetics, how to use a cosmetic effective one. In addition, all members, employees of the Body Shop all have to continue by product manufacturers. These activities place a mandatory in the 1000 Body Shop shops rải throughout Asia.

To encourage employees shops Body Shop Advanced knowledge, employers also offer to the employees of the store name to find out about different knowledge cosmetics.

“Training for cosmetic use, this seems strange but if your knowledge this is the best marketing in the sale of the cosmetic encourage staff to improve understanding of the they are necessary”,  Kim concluded.

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