Birdwell … from Sightseeing tours to a strong brand

A strong brand is a brand not only consumers but also known to give consumers a sense of the familiar brand names mentioned. And to build a strong brand requires companies have a strategic and unique.

Birdwell, milk manufacturers of England, has annual sales of 2 billion USD to the average growth is 8%. Brand Birdwell was long famous in England. But this particular brand in that Birdwell be known not as simple products dairy Birdwell special than that because other manufacturers have Birdwell “go deep” to the customers location moments from the entertainment in the relaxed life.

From “the journey of historical products” …

Birdwell produced milk from over half a century. Is one of the company pioneered in creating benefits for employees, so Birdwell has quickly become a form of social responsibility at work. In many years, manufacturing of milk Birdwell became the tourists visit, but Birdwell have changed the program to visit the factory of milk led to an interesting journey, where visitors can find Learn about the history of the milk products and led to the labor relations of the implementation of the stars.

Visitors to the Birdwell was welcomed by actors as the characters like the Queen Elizabeth, Robin Hood courage doctor. They are told stories about the history of the dairy products and Birdwell developed “empire” of the dairy products you like.

… to “public good”

At the end of the year 90, a decision to close the tour to model welfare for their workers because the cost of this activity is high and affects hygiene production. Next, management Birbwell 5.8 million investment to the table He built the entertainment Birdwell World.

The next year, on average each year has tens of thousands of people visit the park entertainment Birdwell World, offers significant benefit for employers. Birdwell thus built a strong brand through the articles and information posted on the media’s as they transmit through the mouth of the visitors. The business integral to the entertainment world Birdwell as travel companies, restaurants, hotels and the railway also contribute to the English propaganda broadcast on the play when they Birdwell “marketing” clients to their services. In 2000, Birdwell has reached the title company is admiration in English.

No doubt do more for tourists, trademarks Birdwell has become something that bulky than other milk products by manufacturer. The area of the park’s entertainment Birdwell have brought hundreds of opportunities to try the tung hãng product new survey of consumers. And important than World Birdwell connected a lively feel of the customer with milk products by manufacturer.

Surely not the company can build entertainment parks as Birdwell, but lessons from World Birdwell for many businesses is clear: the direct experiences of consumers for products, especially when those moments entertainment and relaxation sảng Khoai, is connected to the brand will contribute to building a powerful brand.