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History of manufacturing in the world, the Tissot is one of the manufacturers of Switzerland’s famous and oldest. Tissot Company is the two children his father Charles Emile Tissot founding in 1853 in Le Locle, Switzerland. So far Tissot watches have been more than 142 countries around the world.

Tissot watches are always leading in innovative technology and design new models very unique Tissot for the 1996 birth of the first Autoquatz the world must not use the battery. Currently this technology is unique and most modern, wearing just a 10 minutes is enough energy for 100 days, while other manufacturers to ensure there is maximum 7 days.

Especially beginning in 2000, Tissot has introduced a new collection of T-Collection. With glasses Saphia rectangle structure with large  unique when wearing very appropriate hand grapple with Asia. T-Collection is a symbol for the value, but not luxurious ostentation, is a typical of the 21st century.

According to statistics, the total amount of consumption Watches U.S. market, brand Tissot about ½. In Europe and Asia, Tissot watches are very popular. The amount of annual consumption up to a few dozen million. Watches Tissot can account for any market is small, separate business strategies consumption unique employers.

Tissot aware that, of the U.S. this past famous on the international market with accuracy, so the modern annual consumption of nearly 100 million. Is a Japan nearly twenty years occupied the largest market share in international market is through design diversity. Advantages of two super strength this very large, if a direct conflict with their certain failure. Therefore, Tissot filibuster “on-site insurance”, “avoid strong đánh weak”, it occupies the market from the next. In the spirit of business strategies as the first Tissot select “find traces” of the enemy to the progress of the powerful. Split of the two largest types of U.S. and Japan at the present price. Before the year 1980, a U.S. prices relatively high. Since the 1970s, a Japanese market overflowing floods but mainly electronic clocks and watches thạch when he should come out, prices are not much to choose. Tissot launch of the clock and electronic bargains, cause customers to compare that with 1 / 5 or 1 / 3 the amount can buy the watches of the same reputation as a worthy of U.S. or by 80% as can be purchased on a new type of low strengths of e-Japan. This of course can be very strong smoke. Especially large number of workers and low-income students.

However, creating and advertising is still the key factors that help a Tissot quickly occupied the market. Tissot master “legal mail” used to compete in the market when the product not to advertise is to use measures that apply to the island for the people to know about trademark of their products. A U.S. newspaper comments that the “method of marketing Tissot completely follow method of  missions to enable people to view”. Say it seems to have little melodramatic, but relevant fact.

Tissot is the advantage of the lens TV ads to advertise their watches to see whether people feel curious but finally can not disbelieve. For example, when staff marketing Tissot interviews retail shop has a strong throw to the wall or put in water to prove the quality of vibrant and it’s water. After a series of context appear, and they still run on time, is not damaged. Or as often the ads on TV, by Tissot watches are steps bob or are non-high 15 yard throw down on the country or force waves exceeding time or after seaplane, a series of works like the back with the lens has specifications for all to see Tissot watches still running as usual.

“Advertising Art” by Tissot, any apply in any market, less than three months was effective immediately, the consumption increased immediately. Strategies because this carrier has expanded market share in significant markets in Asia and Africa, long time still under “control” by a Japanese.

Tags: Brand names, Electronic brand, Tissot brand, Tissot watches, Watch brand name

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